Before we get into the actual awareness, consideration and decision stages of the purchase journey and using them to create a content plan, I wanted to give you a heads up that I won't actually be showing you how to look for these topics. This is way beyond the class scope. There are a lot of resources out there already that will help you brainstorm topics in general, I'm going to going to link some of them below. And what I want to do instead is help you take those topics, put them, place them into the correct stage of the customer journey, and then optimize it for it with formats and with a specific framing that you can do around a topic and also with call to actions so that you can see the actions that you want your potential customer to do actually happen from that piece of content.

So I thought it was worth mentioning this because there are a lot of tools and techniques and strategies, keyword research strategies that you can use to make this happen. So I don't want to waste your precious time. I just want to get you up and running with something that was We'll help you. frame your content in a way that is going to make people crazy about you and buy from you and be loyal to you.