BEGIN:VCALENDAR
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
URL:https://www.learndesk.us/class/5063375895658496/content-marketing-plan-reach-your-business-goals?ref=outlook-calendar
SUMMARY:Content Marketing Plan: Reach Your Business Goals
DTSTART;TZID=America/Los_Angeles:20260516T190000
DTEND;TZID=America/Los_Angeles:20260516T200000
LOCATION:https://www.learndesk.us/class/5063375895658496/content-marketing-plan-reach-your-business-goals?ref=outlook-calendar
DESCRIPTION: 
This content marketing planning class is tailored to marketers, bloggers, and business owners that are familiar with the concept of content marketing but put in unfocused and time-consuming efforts that haven’t shown success.
The class is based on understanding the intent of a potential customer in each stage of their purchase journey, from awareness through consideration through to decision.
We'll dive into each of these three stages and go through likely struggles, challenges, questions, and goals that the audience has in each of the stages.
The class project involves creating a goal-driven content plan for the upcoming quarter based on topics, formats, and call-to-actions. You will also be able to assign topics to your team members and add tentative due dates to it.
Useful resources:

Content marketing plan: reference notes
Content planning table
Blog post brief form that I use with all my clients to plan the way I write

For this class project, reference videos number 5, 6,...

https://www.learndesk.us/class/5063375895658496/content-marketing-plan-reach-your-business-goals?ref=outlook-calendar
STATUS:CONFIRMED
SEQUENCE:3
BEGIN:VALARM
TRIGGER:-PT10M
DESCRIPTION:Class Reminder
ACTION:DISPLAY
END:VALARM
END:VEVENT
END:VCALENDAR