A unique treasure of secrets unveiled by someone who has traversed a journey across 75 brands,15 advertising agencies, 22 countries, and over 35 years. Also an IITKanpur/IIMAhmedabad alumnus. The Creme de la creme Institutes, both in tech and management. With experience spanning across giants such as Procter and Gamble, Colgate Palmolive, Johnson and Johnson, The Tata Group, Al Futtaim, Dubai. This is a Wealth of knowledge spread across successful and not so successful companies, big and small, Indian and International, MNC's and Family-owned, Consumer and Non-consumer, and many more. Also given is a step by step guide that will ensure, whoever is willing to invest the time and effort, can scale such heights that are inconceivable to the human mind.