Building a Relevant LinkedIn Network

Using LinkedIn as a Business Tool 4 Actions You Need to Master When Using LinkedIn as a Business Tool
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Transcript

Alright, let's talk about building a meaningful LinkedIn network. Let's get a little deeper into that what that means, you know, first of all, remember this, this is a new philosophy for many people lead with give not need. My first book is called networking for mutual benefit. It's all about the context of lady with gifts. And when I get permission to talk about me later, lead with other ones can connect broadly and diversely. don't connect just with your clients.

Now I get there's lots of different ways people think about this. People think about different ways to connect on LinkedIn all the time. I want you to think broadly and diversely. But purposefully, purposefully, really, we get you a much richer network when you think that way than just thinking about connecting with people who may be my next client. That won't work. never invite someone who doesn't know you.

We talked about this earlier. Get them to know you first. There's ways Doing that you can ask for an introduction from someone who have mutual connection. That's a powerful way of doing that. Another powerful way to do that is a bump into them on social find content they have on LinkedIn or Twitter or their blog or YouTube or wherever and engage in their content. I call that bumping into them powerful way to get them to know you.

Then, when you have permission, which means you've led with give, you get asked your network to introduce you to others. Now, I have a new of perspective by shares called the anonymous introduction. This is where people I've never met, introduced me to people I've yet to meet people I've never met or talk to. That's powerful. And the reason that happens is I've gotten permission. I've given I've given them permission, but I've gotten permission for the introduce me because they've seen my content they've, they learn from me or they and or they like my perspectives.

It's an important way of Different important perspective about networking on LinkedIn. And you have to care about your network. Because if you don't care about your network, they won't care about you. And here's what I mean about that. Don't disrespect your network. Don't ask your network to help you over and over and over again, unless you're doing the same thing for them to begin with.

You don't get permission to ask for anything, until you first done something to help them. And by the way, this whole idea about lead with give and building a meaningful network, you lead with give have no expectations. You don't do something for somebody today, with the expectation that they're doing something for you tomorrow, that will fail. So care about your network, and they'll care about you. And if you're networking appropriately, if you're building relations appropriately, if you're leading with give appropriately. That is a form of asking for permission, you will get permission to talk about yourself and your business.

No, but I I'm pretty blunt. I am ask permission for that in very meaningful, purposeful ways. ask for permission, and they're more likely to want to hear your story.

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