So the event counter audit is what I'd say is the opposite of the content audit because the content audit looks into the past, what content we created in the past, whereas the event calendar audit is looking to the content that we want to create in the future. And this is very important because by doing this, we'll be able to map our video content with all the content that we're planning in the future. So just to help you out on this journey, I've created this worksheet here where you can basically fill in what your future content will be. So for this instance, I've actually selected four categories. One is an event like a New Year's Day, or a theme might be a new year's resolution, and maybe you've already planned some topics for blog posts in the future. So you just list them down here.
And also you probably have some marketing campaigns that you will do. Like to run in January or the months ahead. So by just mapping these the events that are going to happen in the future, and looking at them and deciding what sort of videos can we create that matches these future content. So by doing this, we really not letting any opportunities fall through the cracks. We're making sure that we are creating videos where it's possible and where there are resources to do so. And you do this by planning ahead.
So let's take for example, here say is New Year's Day, maybe we just want to create a social media type of video where it's just literally saying Happy New Years to everybody in video format. The next one might be a new year's resolution. So you might want to do a video about how to stick to your New Year's resolution. And then the next ones are all about the future blog posts that you're going to write. How can we create videos to accompany those blog posts. And for this instance, you could you know, choose any type of video that might be suitable for those topics.
And then most importantly, the marketing campaigns. marketing campaigns really need a lot of assets to get up and running. And videos are one of those powerful assets, he really use the new marketing campaign. So being able to plan ahead and create a really awesome video for that marketing campaign is really going to help you strengthen the campaign itself.