How To Create and Format a Blog Post

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Transcript

Hurts recover. Now we know how to create pages in a WordPress website. Very easy. Now we're going to add a new blog post. Now remember creating regular, relevant quality content online, whether it's video text, or whatever. The best way to do that is in a blog, because it's all set up, this is the way to do it.

So in the dashboard, remember, if you're creating a static page, like the Contact Us page, then you go to pages add new, but we're creating a new blog post. So we're going to posts add new, so you know immediately what to do here. This is the blog post I'm going to enter. So we'll copy it all and paste it in. And of course that is the title so we'll Command or Ctrl x that to cut that and paste it in to the title. Remember, it automatically creates A permalink for you.

Now, if you want, you can then edit this permalink to maybe take out some of the stop words and stop words or words like have the two very small prepositions, articles, things like that. And what that does is it leaves the keywords, the important words. Now we've pasted in the text and as is always the case, people have done double returns for their paragraphs. So you want to take all of those out. Okay, so I've taken out all of those extra returns as several at the bottom there. So all the paragraphs have one return in between them.

You can see that by putting the cursor from one paragraph to the other. And if I select all you'll see it's all in that paragraph style. That's how you want it if you can't see this drop down. Just click this toolbar toggle button there. Now, what's happened here, this is very common, somebody has just used bold for a heading. You want to mark up those words to show everyone, not just the people who are reading it, but the search engine robots as well, that this is a subheading.

And the way you do that is choosing heading two from that drop down. And there it is, it's actually still bolded. So we'll get rid of the bold, so it's just heading two. Don't worry too much about getting rid of bold, but definitely make your subheadings if you've got maybe three headings in a blog post or even 10 then you should definitely make them heading two. So I've done that now. You'd only publish when you're absolutely ready.

So we're going to save draft now. And WordPress will save a version of the And you will never lose this, you'll never lose any information with WordPress, we're going to click preview here on the right hand side, and that will open a new tab in your browser. And that will give you a preview of how the post will look. So there we are, it's a little bit dull. And you know why? And that's because we need to add an image, a very good website to find images, free images is pixabay.com pxabay.com.

And I'm going to search hard work woman. If it's an attractive image, and usually with a person, not not an image of a machine or something, then the post will always do better. This image is pretty good. And we've got free for commercial use, no attribution required. It's a creative comes public domain image. So absolutely okay to download that and I'm going to download this version, the medium size version, because we're going to put it in at about 750 pixels wide, we're going to download that.

Now you'll notice that ladies looking to our left, and blog post is actually kind of centered. It's a little bit of a new design as in the 2016 theme, but you're likely to change your theme as you go along. And the blog post is likely to be on the left. So it's a good idea to get the person looking into the page. If she's on the left of the screen. She should be looking to the right.

So we're going to flip that image, and I'm not too sure how to do that, but I'm gonna Google it. Flip image online tool, and something called Luna pickers come up. Oh, there we are. It's flipped it already. Isn't the internet amazing. So I'm going to save that image.

So that was lunar pick. If you need that, again, I'll provide a PDF of useful websites with this and other videos. So let's go to JPEG optimizer here. jpg hyphen optimizer.com. So we're going to choose file and get that flipped version, and we're going to compress it by 55, always compressed them by about 50, you may be able to get away with 45. And that's very compressed, you start losing quality beneath 50.

And the file will be too big when you're using 70 or 80. So 55 is just about right, we're going to make it 750 pixels wide, which is a good width for a horizontal image on a blog post. So that's optimized photo. So it's 24 kilobytes huge, great image like that only 24 kilobytes. So we're going to go save image as We might as well now give it a good SEO title. So, okay, I've called it younger business woman with good productivity.

So we're going to save that. And now in the WordPress text editor, we go add media, upload files, select files, get that image. And remember WordPress always puts the file name in the title. You don't need that you need it in the alt text or you need alt text that's similar to that. Okay, I put in business woman resting control over her to do list so put the keywords in the old text. And remember, scroll down here.

We've got alignment center, and we've chosen the full size insert into post. There it is. Let's save draft and have a look. Okay, there we go. Here is our blog post. The page is looking great.

The blog post is looking excellent. The person who wrote it did very well has short power paragraphs, that's very good for the web. But the subheadings are even better they stick out. And people can skim read it, and know what they're coming up against. Remember, you can do bold italics. So, you know, you might want to do that sentence and italic.

Always good to have links. It's always good to link to your own websites. But this websites very new, we can't link to very many pages in it, because there are none. So we can link out to other blogs and other pages. And this is always good, because people appreciate links. So here's a reference to an app.

So I'm going to Google that and get the website address Duolingo COMM And you can even write to these people and say, Look, we've linked to you and that starts up a conversation. So what you do is you select the word or words you want to Have as your anchor text for the link, and then you click the link icon in the tools at the top there, paste in the link and just press return. And now you've made the link. The preview is looking Okay, there's the link that looks good. Everything's okay. Do we press publish?

No, we don't know. Still a lot more to do. And I'm going to tell you that in the next video, my name's Rob carbon. I'll see you there.

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