Okay, now I said I was going to discuss the order form bump, that's the best way that you can get in three Oto. So I want to cover that quickly. Here's my page sales funnel secrets, you can go to this page, that's where I get my free plus shipping book. The only way that you actually get to say free is when it really is free, I get I pay for the book, you know, all the processing the printed materials, you just pay for the shipping, I still lose money on the deal, because the shipping is pretty much usually more. But with that being said, I get to say free and get your credit card information. And then I get to have you as a buyer, you segment yourself as someone that knows me likes me trust me enough to at least get the credit card and say yes to you know, either seven or $10 depending on where in the world they are.

So once you click on this, you say yes that first thing that's actually my opt in for me even enough if people don't sign up for that. They say oh wait, this is a credit card. Some people don't you know quite processed free plus shipping means free. Plus, you just cover the shipping but When they get to this, some people go, Oh, I didn't realize, and they just need a little bit more coercion because they're on a fence, right? They said, Yes, they're interested in this. They really want something that's physical in their hands.

They like the idea of it. They just didn't realize maybe it caught them off guard. So now they've entered into my email list because they did sign up. They did say they put in their email address that they were all interested. So I'll send them a little follow up sequence for a couple days or a few days, saying, Hey, I still have your order information saved Click Funnels does this for you. So that's the cool thing about having these types of forms, is they save the cookies, the IP, so when you send off that email, again, when they click through it, it pre populates everything just like that instantly for them.

So they can immediately move on to section to start filling out that credit card information and they're done. So this is the order form bump, they have to click Yes to this and then it'll add that money, whatever it is, for me, it's $37. And it's an audio book, which I thought is perfect. You know, some people want a physical book. They like the idea of being able to run through everything. And others, they want to have the physical book.

But at the same time, a lot of people, especially people that listen to me, the busy, they're on the go, they're entrepreneurs, they make money online, but they're in the car so they can listen to me. And that's a great sale that ends up happening to about one out of every four buyers of my book. Now, again, the traffic makes that vary. So you need to understand when you guys keep track of these things, you should also keep track usually through something like click magic or a link tracker, that allows you to then see what types of traffic is pushing the sales, and which ones are really pushing the upsells. You know, higher quality traffic will buy more, of course, and have larger amounts of money in their bank account. Some people have actually had are unable, you know, it's unfortunate to see they're not even able to put this 795 book on their credit cards because maybe it's maxed out.

So again, that's not traffic that I really want. That's usually low. quality traffic all end up stopping providers from that. But when you have good traffic you find someone reliable, whether it's Facebook or solo ads you know I have a solo ad course I'll be teaching you guys more about Facebook ads probably in a later course down the road. But the main idea is there's thousands of places to get traffic even organic, but just measure it, measure it so that way you can keep these numbers and know what you should be aiming for. So this Oto bump is so easy, so simple.

It's kind of just right there off to the side, they can click Yes, one out of four will and especially since it's kind of like that flashing the way I've all I've set it up and programmed it and if you copy my funnels join clickfunnels under Zack dash Miller comm forward slash Click Funnels you can copy all these funnels they're done for you so you don't have to code this you know entire checkout form yourself. It's really easy Click Funnels allows you to one click share so much cool stuff. So it comes down here you know all this as well. And I have a long form sales copy because somebody People like that for most, it's just basically a short form. This is it, why do you need to get it? That's it.

That's why you should get it plus my video. And then if not, I have testimonials, all types of other stuff. And then boom. So that's an order form bump. And that's the best way to basically slip in that first Oto. So you can have then two main otiose where they almost stop, have a separate page and say yes or no to those one time offers.

And I do suggest that you do make them one time offers if you don't want to make the one time offers, just make it so that on your site and I can quickly show you. You do have it so it's listed as almost an MSRP manufacturer's suggested retail price. But you go through and you'll be able to just find different ideas about hey you know, on our website if you tried to buy this anywhere else, this one time offer It's normally going to be, you know, $97 or $997. And I do even link out to different sales funnels, because against it clickfunnels makes this one click, you can copy and clone a sales funnel and change the price like that. So then I have these links inside here that point to those higher priced sales funnels so that if you do want to join them, you know, hey, I can't find that link anymore.

Well, it's always available here. And you'd be surprised people do buy through here, because they can't find those one time offer links. And that's what it makes it a one time offer. So now they come through here, they get the upsell, upsell price, you know, if you try to get my email mastery when I give it to you in a special offer, it's kind of hidden nowadays. But there are still some YouTube videos that have my $7 offer out there. Most of the time, most people use that $7 link and they end up purchasing the $97 email mastery course.

So again, why because they end up coming down here. I have good SEO for other blog posts inside my website, even they talk about email mastery, guess what they point back to this product page and this funnel right here. So it's $97. So again, all of these things are there for you to be able to say, Listen, if you want to get this right here right now, it is a value it is at a reduced cost. If not, I'm telling you the truth. And that's what the best thing is.

It makes me the honest guy, because I try and hide those things away from people, you know, after they click away. But sometimes they find it it's just, you know, you're savvy enough you can get it. But if not, most of the people, the general populace, I'm talking the 8020 rule. 80% of people are going to come here, see, oh, he wasn't kidding. He raised the price here they are at the sales funnels. Next time.

You You know, when they talk about me, me, Zach Miller, but they talk about you next time he has or she has that special offer. I can't take him up on it, because I know that they're being honest This really is a one time offer and the price will probably go away or they probably will remove it and it's gone forever and they're not going to throw it in somewhere else is just a special offer for freebie sake. So that's a real, real cool thing to have and that's why I am getting enjoy Click Funnels, and especially their order form bumps that make having that third Oto more reasonable so that people don't really get kind of pee out at you when you give them three upsells after they just purchased something from you