Okay, now I want to talk about the bridge page. The bridge page is pretty simple in nature. But I'm just going to explain a few of the paradigms behind it. So that way you can start to see how it shifts the perspective of someone from a freebie user into a paid user. And the main idea is that instantly after someone opts in, they're going to be redirected to this oops, my fault to this page right here. And what this page is usually going to have is a large text box.

My favorite is something where it's a stop sign and says something you know, like, hey, wait, and then I have a big headline here. And the headline will just simply say, wouldn't you like to blank, you know, what's one of the issues that they were just trying to solve here? Right. So for us, we were talking about weight loss. I'm in the IM niche, but I'll go back over to weight loss because we were kind of in that mode of thought. how to lose weight without exercise.

So let's talk about, Hey, you know, haven't you tried weight loss programs before and they've always been a mess, you know. And my favorite thing to usually have on the bridge page is a video testimonial or case study. So that's going to be the biggest thing. I'm going to say, Hey, you know, didn't you have any I have problems with losing weight, aren't you tired of diet plans that don't work? Watch the video below and see how, how this one you know how successful this one is. Whatever you want to put in there, obviously, you're gonna mess around with a little bit of what it says there.

And you have this video. And then you're just gonna say, you know, learn more about dot, dot, dot. And whatever you put there. Again, it's learn more about this diet and exercise guide. Learn more about this fitness routine. Learn more about this Whatever it is.

So you're just getting them educated on what you're going to be offering presenting to them in selling. Yes, that's kind of what that first video is. But let me tell you odd striking thing is that only about 20% of people will go and open that email right away. Because a lot of people sign up, just to sign up, they go, that's cool, that's fine. But they never actually end up clicking through on that first link, getting that video, you know, that shows how cool everything is and why you should come here and, you know, visit the sales page that's about to be coming up here soon. So instead of all of this process, right, the way that people should be going, because that they just signed up.

They should be going through here, opening that email, and then playing that video and going, this is so cool. I need to visit this sales page and buy this product. They're here right now. So you want to educate them usually with a case study because that's the quickest way For them to gain trust, it's something where it's like, wow, I get it, you know, someone came forward, they said, you know, this really helped me this was really great. If you have if you're an affiliate for a product, affiliate, as an affiliate, you have plenty of case studies that are probably going to be on the website that you can use or position, or you know, even find and get elsewhere. Either way, you're gonna want to get just even one video.

That's all it is. That's all you need. Just one person say, this is great. I really recommend it. I've had great results with it. And you know, if you have any struggles with weight loss or any issues like that, then you definitely want to learn more about this.

So that's the first one, they'll then click through, and voila, here comes the sales page. Right. So that's the first one that we have right here. The other one that I have, and this by the way, this type of bridge page, I should put context in I apologize is Something where it's $10 Plus, alright, so you're selling something at $10 plus on this subsequent page. Now, the other bridge page that I like, and this basically has what I call a 100% CTR, that's not really wanting to present. It's like 99, but let me be a marketer.

So 100% CTR, this is a very awesome one to have. Again, same thing, you know, you're gonna say something like, Stop, wait, whatever, you know. And for here, I usually say I have a special and I spell it out one time offer for you, I'm gonna get really silly. And this is for $10 or less, all right, those types of products, and all it's going to be they're not even going to clip Anywhere. And clickfunnels is the only person or only company right now that I know that does this. And I set mine for two seconds.

And by the time that they read this, I have a special Oto for you. It's kind of like, if you guys have ever watched anything, bleep shows on Adult Swim, it's Cartoon Network kind of show. They have what's known as bumps, these bumps are highly successful. And the reason being, is because you only have a few seconds to read what's on the screen, usually not much, usually half a sentence, sometimes one full sentence. And that's it and they're there for about two to three seconds. So I split mine between two and three seconds.

They both perform actually about the same. But when you have something that's as short as this, Either one works. So two or three seconds, I say I have a special offer for you. Just wait. One, two, boom, and then they end up right on that sales page. And again, from here 1% of people will convert from here 1% of people will Convert.

When you have it here, you're looking more at around a 30 to 40%, click through rate, Ctr. And those are really good. That's when you have a well optimized thing. You have to take some more time because people have to physically click and say, Yes, I want that, you know, whereas here, it's just be there to one, boom, you end up right at your sales page. And from there, people will convert. So it's a really cool thing to do.

This is what the bridge pages again, it's as simple as just having a little sign that says something like, wait, stop, you know, can you hold up for a second? And let me quickly go in here. Just show you how Mine looks. I say Yes, I'd love that. If it'll let me go in. There we go.

Submitting. Pre video sent to email. Wait two seconds, I have something cool for you. to one, boom. And here we are, get free instant email access. Exactly.

That's as simple as it is. That's a bridge page right there. So with these types of bridge pages, something that's $10 or more, it's not truly a front end, but it is the front end, it's what's known as a self liquidating offer, it's going to be a higher priced product. So you don't need as high of conversion percentages. Whereas this you try and you want to try and get up to 5% Plus, eventually over a 30 day email sequence. So again, you're going to have higher conversion rates here, but you're going to have less that you're able to charge.

This on the other hand, lower conversion rates, able to charge more. And this is what converts these people over from this type of mentality, again, where you're getting 20% and people come over, you're getting 30 and 40%. So this is going to again, end up sending an additional 50 to 100% more traffic to your sales. page by having a bridge page, then relying on just email alone. It's not oops, that was terrible than just email alone. It's not going to work out quite as well.

I have a lot of my clients who even say, you know, is this typical or they shouldn't be opening more you they did just sign up. Yeah, I sign up for things too. And I never opened some people's emails. I don't know why it is. It's just kind of like that in this day and age. It's almost you know, the nowadays are in our mailboxes.

They don't get spammed full of trash anymore, but our inboxes do. And eventually, I'm sure it'll reverse around and you know, we'll go Oh, spams gain blocked everywhere. You know, nothing good comes through anymore. But now our mailboxes are filled with tons of stuff. But for now, the 20% you relied on this, you need a bridge page. This is going to raise that up.

You're going to have better click through rates people, more educated more salespeople. from the get go, if you have a, you know, easy simple right from the start less than $10 front end offer I suggest doing the simple squeeze page or I'm sorry bridge page like I showed you just there. I'll go back to it once more and show you again free video sent to email. Wait two seconds I have something cool for you to one boom. And that's as simple as it is. And that's a bridge page and it will help increase conversions by shifting people letting them know hey I have a special one time offer.

Just saying something like that. In here is enough to get people from that freebie mindset a free free free to I have a special one time offer for you. one time offer in everybody's mind instantly is kind of that bridge between Oh, this is something that's really special. I probably want it I'm probably gonna have to pay too but I want to hear it. Rather than saying special you know special discount offered the call to Oto one time offer These people leave here, this $7 offer may become $17, it doesn't have to increase a lie, it could even just increase to $10. So you're still at a $10 ratio, but it's like, Hey, I'm going to increase this again and again, again, until you buy this.

And you know, the sooner you buy it, the less you pay later, the more you wait, then it's just gonna get worse for you. So that works right there. Again, when you want to get something that's selling that higher price point, you want to invest a little bit more time, give a case study, let them know what the product is a little bit about it, so that they can learn more, not that you're giving everything away. You're just saying, hey, wouldn't you like to learn more about this? Or wouldn't this be cool? Wouldn't you like to have something like this?

And you're basically alluding to them buying the product. And that's all that that bridge page does that gets them from that frame again, from free, free, free, free, free. Two. This is really cool. This is interesting. I'd love to learn more about it.

Learning more in this scenario means I'm willing to be educated to that price point where I'll finally say yes to it. And I'll show you the scripts of what it takes for those higher price points is called the star story solution. You have to build up a lot of emotional you know, background behind it, people have to attach their emotions to your product to say yes, I'll show you how to do that. So it takes a little bit more. With this, it's a lot easier. It's just simply Who am I, you know, why am I offering this How can you get it?

And you know, where do you click? That's it. That's as simple as it is. And people will just say yes because 10 bucks is like well even if you scam me it's not that much that you scammed before. So these bridge pages, again, each detail to different price points, anything below and anything above $10. And when used properly, they increase conversions.

So much more