Focus groups. Focus groups are something that we have been talking about a lot in terms of because they are directly related to brainstorming session, they could be used in your decision making sessions, they could be used in your nominal group sessions. So, this is these are very, very important type of the session where you have the subject matter experts thinking brainstorming, trying to solve giving you the idea of a specific problem or maybe a future roadmap or maybe on strategies, but this is focus group with subject matter experts. So, they bring together pre qualified six to 12 people in one room. It has to be properly moderated. Should Be it should have open environments.

So, that conversation can be free fair and unbiased, the moderator needs to look for many things. First of all, he cannot be a project manager because then he would have that bias. Secondly, he has to see that if the peep if there are people who are in the room, they are trying to take a lead or they are trying to impress other or they are trying to put the pressures on other So, that they are others are actually not either not able to take part or they are forced to vote in favor of whatever whatever is already identified by Mr x or miss x. So, it is very important that you have to the person should be a bird lead kind of moderate a moderator should be kind of a person who can be generate a discussion, who can see that if there is a person who is not taking power, how he can pull him back to the discussion if there is pushing or is going on how he can convince me Stop convincingly Stop it, and how can he make the he can encourage everybody to take part into it.

Bring together pre qualified stakeholders and subject matter experts to learn about a trained moderator guide is to help people determine the outcome, what are you looking at what should be the outcome, what is the problem that you are facing? How do you want to end this thing, then manage meetings, logistics, manage meetings are very important. Now it is not brainstorming session with people who are there, they should know what device they are coming. They should have a clear agenda in their hand and they should know their roles and responsibilities and what kind of actions They need to do so that they are well prepared, then you should ask question based on the discussion guide that is open ended for creative answers and analyze the data to get the results provide qualitative data based on which quantitative data can be gathered through questionnaires and surveys. These are people who are who has who have come together to solve a specific problem, or a challenge or a future idea where they all are subject matter experts for this thing, a scribe or a recorder should document the discussion in the session so that the project manager and team can review the results of the meeting and act accordingly.

Develop project management plan, manage quality, control quality and identify risks. So, we have talked a lot about the problems A challenge in hand that we need to solve, so that these subject matter experts would able to help us guide us what would be the best way forward. This is what focus groups are. You have any questions please let me know. I will try to one