Alright, so I'm going to be discussing a few ideas when it comes to the bait. Now, the main reason you may have a few questions in regards to free versus paid, I'm just going to cover this one more time. So that way I really clarify it. The reason that we use paid advertising and the reason that I build it, so that's a value ladder, because paid advertising is instantaneous, it's guaranteed, you know that when you put in X, you're going to get out why it's an algorithm. It makes everything quantifiable when you have organic or free traffic, all of those numbers go out the door, you're not looking at a set time where Okay, I'm gonna get 100 clicks in the next 24 hours or 1000 clicks and then x 48 you're looking at, I'm gonna post this article and God Oh, God, I hope it got it ranks or does something and get some search engine traffic.

Other than that, it's just sLl. So why we do free versus paid is the quickness, the quantum file bonus of being able to Put in that dollar get $1 out. Heck, like I even said, you can put $1 in, get 50 cents out. But because that we have a full value ladder amid continuity and a back end, you can still end up breaking even later on inside that funnel. So even failures become successes because you have everything set up. And paid advertising gets you there so much more quickly, just like we talked about in the online method versus the offline method before it used to be anywhere from two to 12 weeks.

Now it's more down to five to 15 minutes. So why would you want to wait an additional four weeks or eight weeks or 12 weeks for Google to rank that that article that's very well written you put a lot of time into it just to get finally ranked somewhere and start getting you know, a few thousand searches every month. Great. You didn't have to pay anything but you had to wait and time is non negotiable. It is gone forever. Once it's past its past So time is the most valuable.

Thing that we have. And that's why I use paid advertising because we're not here on this earth forever. Well, maybe not all of us but 99.9%. In either case, that being said, I just want to dive into how simple a bait page is, you just need to think about what you're going to deliver, whether it's a PDF, a video, or some other document or freebie that you want to give away, whatever it may be, just make sure that you're addressing it with one simple sentence. And whatever it is, I like to put those words first. So is it a free PDF?

Is it a free report? For me, it's a free video, so I say free video. And then I go right into my sentence, free report reveals free PDF free, whatever, don't you don't need to give the details, you know, 10 page 20 page, it doesn't matter. It could be one page as long as it answers the details or that question that they have in their head. If you do that, it could be just like one well written forum posts right about something X, Y, or Z. That's as simple as things can be.

I mean, you can copy and paste what other people have done. Just give them a little bit of credit, you know, help by so and so on this forum. And that's a freebie you can give away. Again, all of these things allow you to make freebies very quickly. I recorded my freebie in about seven minutes. I edited it in about one or two, and it was done and up in 10.

So again, it's not hard to make these things so that you got to go do it right away. Do it now. So I tried to do a lot of adjectives that describe things I like to use things like dirty secret, people love those types of words. If you don't know what I'm talking about, then just ask or look up inside of Google swipe files or swipe headlines. And those are great things because you start getting the temperament or the idea of what you should be seeing how you should be saying it. Is it that you know, you're revealing A secret formula or you revealing a dirty secret, or there's a million ways to put these different things.

But being able to know these adjectives that the these marketers use, getting inside the lingo, starting to use it yourself will lead to a lot better results. So for me, it's very simple, you know, free video, like I said, and that's in red, because I want that to stick out. Just like I want my main sentence, my promise that I'm giving inside that freebie, which is how to turn 100 clicks a day into $21,000, just like I showed you, with my hundred clicks a day formula earlier, right? It's very simple, quick and easy. And it just makes things go gives you that aha moment, like, Oh, well, if I do have a value ladder, this is achievable. I can do this.

That's why I've always failed. And it's just like that light bulb going off. And I'm sure you guys had some light bulbs bulbs going off in your head too, right? So every month without using a website ever. And how do I make that true? Well use clickfunnels so That's kind of my extra Tableau tagline.

So I show people free blank, you know, I add some adjectives reveals dirty secret secret formula XYZ, you know, the internet's best hidden secret, or you know the playbook for XYZ, whatever it is, on how you can and then in big red letters, I like to put whatever your promises right that you're delivering inside that little freebie, the answer or the answer that question that you're answering. And then I like to do a without statement. So it's kind of like free video reveals how to blank and then for me, it's every month without blank. So for me, my blank is without using a website for a lot of people. They just go well, I don't need a website. Yeah, you just need an email list.

You actually make all this money which is clickfunnels which will host your your your pages for you your landing pages, and your sales funnels. And then you Just push the traffic like that through email. So you don't ever have to use a website. I do suggest using a website, but you don't have to have one. The reason I like websites is because they're great for branding and kind of like I call fly catch all people are gonna be coming in from different angles. And they all eventually lead to this page or something like it.

Because all of my blog posts everything. And so my website is all in regards to sign up. I want your email, give me it. Here's this freebie, give me the email. And I'm going around. That's the idea of a bait.

We're just trying to get the email, nothing more, nothing less. As you see, I make it really easy. I don't even ask for their name. Why do you need to know their name? I've always wondered this. Why do you need to know their name?

It doesn't really increase the open rates that much more especially when you get a lot of messages and people get into this habit when they have the name. Let me tell you to go Hey, john, or Hey, Zack, blah, blah, blah, blah, blah. Anytime I start seeing my name in the subject line, believe it or not Bama marketer. Maybe I'm just speaking as a generalistic marketer, I don't like opening emails Say hi Zack. Now it's okay when someone's inside. And they're talking to me nonchalantly, but that that's when I actually know someone.

And guess what, when you really know someone is when they've gone to your sales page, and guess what you have to collect on your sales page in order to charge their credit card their name. So that's where you start going. Hey john, I'm so glad that you bought this email mastery course I'm so glad that you bought my book sales funnel secrets. Thanks for doing that. Then you have their name until then you just need to talk to them like normal regular Joe's. And then your buyers you start addressing like you have a more personal connection, because they'll actually notice that and then guess what that subconsciously makes them do who I want him to notice me and like me more so I'm going to buy more things.

And I'm going to get more involved with this stuff. And I'm going to share it and I'm going means that all the good things that you want. So that's why we do that. So again, to increase those opt in rates, just your email, that's all you need. This page right here is a 50 to 75% opt in rate. As simple as it is, I used to have a video and it used to get about between 45 and 65%.

But I found out Wow, picture actually does perform better. And my video was only 20 seconds, it was just, Hey, I'm going to say this one thing free video reveals how to and I look down below and say Sign Up down there. And I thought that would really work well. Turns out not really fact people just like the picture and that's it. They know what to do and they're off and set for the racist. It's that the video is actually holding people up so they thought I need to listen to this.

Maybe there's something else there. And some people have such short attention spans that 20 seconds. They couldn't get get through it. That was it. I was like man, nevermind i don't need this and I lost them. So that's why I split test.

That's why you should split tests. I also use my green for go buttons because in every English speaking country and a lot of other Other countries, we all obey our streetlights. So streetlights Green means go, that's just a universal thing that's been programmed into us naturally. So that's why all my buttons are green for the get go. And then once it goes into my sales page, I switch to blue. Why?

Well, this gets into color ology, and I could create a whole course on this, and the ideas and the perceptions behind a color. But then I switch to blue because blue means trust. I like more of that Facebook kind of light blue, somewhere in between Facebook and my blue, which is a sky blue, which is actually what my eyes are at when I go out in the sun. And I'm not as white and pasty as this. But that's the type of blue that I merged together. I believe that it really works well.

And from what I've seen, even in my results works well. So I use blue for trust. And then after that, I start using different colors. Then I'll use for my first upsell, orange. Why orange, because orange is like PayPal. Now that you've already gotten registered, like PayPal All you need is to one click, and then bam, you're making purchases, right?

So I just tell them, hey, one more click just click this orange button. So it gets them in the mood, then I changed reds, let them know what stop, you need to see this last offer, and then I'm going to give you and then you can make this purchase right here. And it's going to be your, you know, the one time offer this is it read, you need to stop, you need to listen, you need to buy it. And if you don't, then you know it's past it's gone, you're probably gonna have to pay $1,000 somewhere else. And they do. So that's what I offer as my front end.

Now. Coming over here, I'm just going to quickly talk about a broken sales funnel. So this is the idea. This is why the bridge or I'm sorry, the This is why the squeeze page is so important. Because when we have a sales page and say that we're converting at, you know, even if it's a bismal rate, but it's like maybe a $97 product, one percent, right. So, basically what I find out is almost 98%.

So we'll just call it 100. Because you can't do anything about tip. But I, the way I'm going to show you, you basically can redirect people, almost 100% of people sign up to a squeeze page to see your sales page. And it just is a quick thing. It's just these few words, they're specifically chosen for a specific reason, so that they stay, and then boom, watch that sales page and make a purchase. So 1%, you should probably if you get something like a free plus shipping or a tripwire, you should be able to get up to about 5%.

That's what I do through emails, etc. That's just the remarketing to people. Now once they get to the order form, again, you can have the order form on the page or in here. The point is, is that 1% of people, I'm still keeping, make the pictures right, one 1% aren't buying from here to here and then Oto one One, this is pretty, pretty fair to say I about, I'd say, well, one out of will go lower, it's about 20% but for easy math 20% for here, it's about 15% purchase the second upsell, and then here it's 11% but we'll drop it down to 10. So 20 1510 Believe it or not, people will go through like I said, not everybody will buy all the upsells but some will. And it's these upsells that actually end up making us way more because guaranteed guaranteed 100% you're not making money here.

Guarantee 100% you're not making 100% back, right? That's gonna happen. So you need to keep in mind that these upsells are increasing your AC v your average cart value, and the higher that we get this the more we can spend on getting in initial customer. That's what This is all about. So with those being said, again, maybe we have a squeeze page, and it's a very terrible squeeze page. So we send 100 clicks through.

And we have a 20% conversion rate. We're actually a lot of entrepreneurs start out online for their squeeze pages. And people tell you, that's okay. That's good. You know, it's okay to have those squeeze page rates. I don't think so.

I think that when you have things properly marketed correctly, you speak in the right terms, like I said, it should be between 50 and 75%. performing at its peak, obviously, it took me about 10 to 15 split tests to get to that point. Most people will start off here though, so 20%. So I send 100 clicks here. 20 people are gonna go through, bam, and then 20 people end up on this sales page. Guess what, with a 1% conversion rate.

I'm going to have to send basically 500 clicks through to get one sale. So I'm paying you know, five hundred dollars for those 500 clicks, right $1 one, click. And whatever I'm doing with this front front, this front squeeze page is the big, biggest determiner and determining factor in whether my entire sales funnel is going to be successful. Because if it takes me $500 to get one sale for $97 product, guess what? I'm making 20% of my money back. But now if I come through here, and let me just do this.

We now are subscribing. 50% Guess what? It's only going to take 200 clicks to get one sale right because 100 clicks sent here. That means 50 people sign up and then 50 people end up at the sales page. Another 50 people come. Now we have 100 people.

1% Of 100 is one person. So it costs Maybe $200 to get $100 in profits, right? But this is where the upsells come in, right. And now, think about this, this is where all hell breaks down, you want to really raise that squeeze page, because that's where it's most important. Then you focus on your sales page secondary, the Oto is are just kind of you should success hack whoever is in your industry or me, and basically copy their Oto pages. Because we've tested these things.

We know it works. And it takes a lot of money to start testing out otiose, it's easy to test out a squeeze page, right? Just send 100 bucks there. And you'll find it real quick. If that was good or bad. It's a little bit harder to test out a sales page because now you have to spend $200 to get just as many clicks that you would send for 100 clicks, right?

Kind of doing hard math here, I know. But it would take twice as much to test out twice as much money to test out a sales page because guess what they have to go through here, then here, then here. than here. So this is probably going to take, you know, four times as much money to be able to test out. And then so on and so forth. So all of these things, you have to keep in mind that the front end page is the most important, then the sales page.

And then anything else after that, usually you're on building the next sales funnel, though. You're just like, Okay, what am I going to push to them next? So through these otiose, we're going to have some people that purchase now it's going to take us about five sales to get one of these $97 purchases, right. So that's quite all right. But now we have numbers, we start knowing what to do. Guess what, if we end up going back to here, let me just go back.

Oh, sorry, I took that off. We go back here. And we said that's 5%. And like I said, we have 50% here. So now we send in 100 clicks. Wow.

50 People come through, guess what we get basically two or three sales. So with that, now two or three sales, or we send in 200 clicks, this is going to end up translating into 10 sales 10 sales here, two people are going to buy this. Maybe one or two people are going to buy that person is going to buy that. And guess what? 200 clicks $200. And that's what all of this is about is properly understanding that a funnel is mainly broken in the first two steps here.

Or here. This tip is so quick, like I said, Don't sociable that people like drop off or don't go through that tip when you do it the way I'm going to show you. And if anything, anything seems offer wrong inside your funnel, you're not making your money back. You need to test the front squeeze page, then work on the sales page. And that's where everything starts coming through. Having the average cart value go up allows you to break even a lot more easily.

So again, if even if this was say, a $37 product 97 and this is for 7497. If I go through here, I purchased $200 in this, you know, in clicks, or $200 200 clicks, I get 10 sales from this, I do the math, right, right. Because obviously 100 people are gonna sign up or I'm sorry. It's gonna be five sales. But still, then I'm going to go through I'm going to get a $37 sale $197 sale, those combined loan pays for my traffic not including this, but what did I get? I got five buyers.

And that's the biggest thing. I can now go on remarket my middle, my high ticket, my continuity, all those things I can go off, I can help achieve new desired goals for these buyers. And that's With the idea of a broken funnel is no funnels really broken? It's that one piece of it is missing something kind of has, you know, a thorn in its pot. Once you pull that out, everything comes back alive and it's like, oh my god, there is a business here. Like there's a six figure business here.