Alright, so let's go ahead and dive into the opt in page, the opt in page is pretty darn simple. Anything that you complicate it with is just that you're complicating it. Oftentimes, what I suggest is doing a success hack, where you're going through you're finding someone who's already a best selling author and see if they have an opt in page. What do they use? What do they say, but as a basics basis for what you're gonna do, it's gonna look just like this. Big capital letters free, blank, and this will be all in bold and in red.

And by blank, I mean free. Is it gonna be a PDF, a book, you know, a physical is it going to be an audio, whatever it is, so fill that in. So for me, it's going to be a PDF free PDF. Shows you dah dah dah, dah, dah, dah, dah, dah, dah. How to without Alright, so it's how to blank and then usually this right here that'll be in red without and then they'll be in blank without blank so free blank you know free PDF free video free whatever shows you how to blank you know shows you how to lose weight without exercise and then you want to expand on that make it very simple to start you know lose weight. So weight here and then without exercise then you can expand on it add adverbs adjectives get more expansive become the marketer that you are the author or the writer that you are and just go Hey, how to lose 30 pounds in 30 days without, you know, work counting calories or without, you know, without having to eat or with with while eating any carbs that you want.

You know, it's without some detriment that normally takes to do whatever you're trying to do. So free PDF shows you how to create you know free book shows How to create your first sales funnel without spending months in the planning phases or without spending months of planning or failure. So all of those things I'm going to give you shortcuts inside of this, all I'm doing is how to blank without blank. Then usually right here, you're going to have either a video or a picture. It's either one that you want I split test, so I do what's known as an A B split test. And that a B split test, especially when you use Click Funnels, this is one click to do and if you haven't, do get my Click Funnels course because it shows you kind of had to do all that stuff as well.

And get inside and do split tests and add your digital assets and set all this stuff up. Not that it really takes much once you one click copy my sales funnel. Most of it's done. I mean, there's a little few things that you want to know. You know, it helps you be more successful faster. And one I talked about how one small improvement when you split tests and do the things that I talked about one small improvement could Your business.

So you want to make sure that you get the basics right. And you don't want to make things too complex to start, make them simple to start and then make small changes. And you're going to see that those small changes, start adding up really fast because if you have a complex thing, and then you add or change one thing, you don't know what it is really inside each of these AB complex split tests, that really makes the difference. So make things simple change one thing at a time when you do a split test. But so how to blank without blank, you either have a video or a picture either one. And then you have your Submit button and my Submit button.

I always start with this and then you can change it as you need to get free. Instant as you can see, I'm not spelling right instant and I'm not gonna be access. So forget free instant access. That's what I always say inside of my budget. And then the color that I usually choose for that is green. So this will be, you know, green right here, green button.

So get free instant access. And that's kind of what I'm trying to keep in mind is that a lot of the biggest buyers, people who spent the most money, they're usually in English speaking countries. You know, US, UK, Canada, you have some European nations as well, New Zealand, Australia, United Kingdom, Great Britain, all those types of places, they, they usually spend more of the most money. So in those countries, this red means stop. It's just ingrained inside the traffic system. Anyone who drives which is basically 85% of the population and all English speaking countries.

Red means stop. Green means go. So red is at the very top saying free blank, you know, stop, there's this thing for free and they go Okay. And then the green means naturally Okay, here's where you get that from. Free thing get free. So that you know sometimes I'll say yes, give me my free blank, you know, give me my free video because it's just reiterating what they just read free blank.

Yes, give me my free blank and the green. So red means stop Green means go. It's very intrinsic. It speaks to the subconscious. That's how I get my 50% plus opt in rates. Now, this isn't what you're going to always have.

I sometimes get up all the way to and this is when I have great traffic and it's not just someone who's going, Oh yeah, you know, I only saw a couple hundred clicks I'm talking thousands and thousands of clicks I can get 90% opt in rates with specific traffic. It depends on your traffic that you get, on average. This is what I'm looking for in my sales funnels. This is how simple they are. You know mine is a pre free video shows you how to turn 100 clicks a day into 21,220 whatever it was dollars and 12 cents. You know what I had for that earnings that month without creating a complex website and it was just a picture with me holding a little thing over here.

It was just a little you No picture going, Oh, look at this, here's 100 clicks a day formula. And then it was Yes, give me my free video and get 50% opt in rate. So there's nothing complex about it. There's nothing else on the page, there's nowhere that anyone can go, there are additional links for people to click on down here over here. this all fits in what's called above the fold. So above fold, and that means whatever you can see on your computer screen without having to scroll down on the page.

So all of this, my entire page fits within the fold. And even in mobile, it's not really that much of a swipe up. In fact, I've downsized it enough where it all fits on most mobile devices, just as is in the screen, so people instantly know. Okay, that's what it says free blank, cool, get free instant access. And that's it. And because I'll add a mobile version, remove this photo sometimes if the screen is too small or the video and all of this when it first started I'm going to let you know.

I didn't have 50% opt in rates. I had like two 20 25% opt in rates, it took me 20 plus split tests. It was like 23. I'm still I'm way above that now. But it was like around 20 plus split tests, you know, and I only split test with about 100 clicks at a time. And that was enough for me to kind of go Oh, yeah, this that this this, you know, after 20 plus split tests, I got about 250 percent on average all the time.

And I usually nowadays aim for about 60 to 75% for my opt in rates, but that's not what you should be aiming for right away. It takes split tests, it takes a lot of time to do all of those things. 100 clicks, I did, you know, a lot of testing. So that's kind of the opt in form. It's very simple, very easy. It's not that it takes a lot to do.

It's usually founded in the most simplistic nature because it's the front end of your funnel. It's where all of your initial traffic will go to. And then front once they opt in when someone has shown interest in something that you talk about, you know, in your book, or it's just like a free chapter. Have a book, once they've shown interest. Those are the people you want to market to. Those are the people that you want in your email list.

Those are why you can even communicate with those people on a daily basis. Because a lot of people when I coach them, they can't get over the fact it's really until I coach them that they start doing it. You know, I can't email every day, Zack, I just can't do that. You know, it seems like too much. It's just, you know, they're gonna get pissed off, blah, blah, blah. No, they are people who are there are there for you people who aren't they're gonna unsubscribe and guess what?

They weren't going to be buyers anyways, which is the whole point of communicating to your email list, communicating to your buyers, getting people hyped up interested and helping them learn more about how to succeed or become or get involved in your world. If you're really just an author and maybe a you know, fantasy writer, whatever it is, or drama or science fiction, all those things. The people want to get involved in your world in your life. So just communicate every day with that knowledge and fat in mind, and it's going to become a life easier and you're going to get the shutters off once you start making money because I've had people and I'll talk about this who went from $2,000 a month to 15 plus thousand dollars a month, just emailing every day, nothing else changed about their business. That was it, and boom, everything clicked.

So I'm telling you, this is why we collect emails. It's an important huge part of your sales funnel and it's the first part to getting started and started on the right foot. Most of all,