Now the bridge page is unique. Alright, the bridge comes kind of in two different factors or ways. And when I talk about the bridge, I want you to kind of take it with a instance a grain of salt, because it's always going to change depending on your industry, nature who you are. But one of these two is going to work. And each of them has their pros and their cons. I'm kind of gonna mark those out right here.

Pros, cons, pros cons. So the first one that I usually use is what's known as a timer. Whoops, I should start right here. And, you know, there's usually like a little sign. It's kind of like a stop sign. It'll say something like, you know, wait.

Same thing over here. You know, I'll just go ahead and copy that did that so well, why not just reuse it? So they'll say something over here. You know, same little message, same a little message. Except with this, you know, I'll usually have some image something that they can learn more about. And then it will even be like a button to click and go forward.

So. So the difference between these is right here, this one is going to auto redirect. So that's one of the pros. The cons of this is a click, you have to click to go over, but also the Pro is, is when people click through the click through there, a higher percentage or quality. So that's what that's all about. So the quality of people in the clicks through from here because they clicked additionally to go, Hey, I want to learn more about whatever you're talking about.

Maybe that book that you're selling, right, and you want to go through and click Learn and it's getting them more involved. So they're ready and they're much more likely to convert and buy. Whereas over here, you know, it's just anybody. Of course, it's not just really anybody, if anybody who opted in and signed up, so they did qualify themselves to a portion, but it's not qualifying them that extra additional step, which of course makes them much more warm to being a conversion. The plus thing is, is that you have about 100% of people that go through. So over here that's a little bad it's it's somewhere between like 30 and 40%.

So that's kind of a negative. The other thing that is cool about this is that you have exit pops and things like that. The exit works here better. So exit pop. And you can save people who are going away you know, they don't want to make that final click and exit pop comes in comes up. It just says, special gift.

And that's the wording that I use special gift. Because a gift says free, but it's only free in a sense that, hey, it's something that you were already including inside your book, you know, it was like, inside this book I talked about yada, yada, yada, and that's my special gift to you. Or you maybe you know, inside the physical book, you'll get the digital version. And that's my special gift to you. So it's not that it really has to be too special. But that saves a lot of people and it clicks, allows people to click through and say, you know, yeah, I would love to do that.

Sure. So over here with this bridge page, it's just simply saying wait, the video, the PDF, whatever, it's in your email, but wait, I have a special offer for you. I have a special gift for you. I have a special you know, I have a one time offer. Whatever it is, it's pushing people through one or 2% on odd But they don't really get a choice. So you're going to end up with lower conversion rates, but more people seeing your sales page, which I think is still good.

So that's why this is usually a bonus for me. But people who are all about quality, quality, quality, this is what you're gonna want. So, overall, your quality and the ability to use next pop, you're going to get decent click through percentages. And again, it gets people out of the state of mind. That's what the bridge page is all about, is to get them to go from free, free, free, free free into you know, okay. What is it?

You know, what could I What could I buy, you know, I'm anything where you're speaking someone's interest, instantly you get them out of the Free State into a state of, well, if you present it to me, right, you know, it scratches my itch and what I'm looking for that that that curiosity gets me into it. Yes state of mind because I already said yes to you, I already opted in. So I said yes, once and depending on which bridge page you use, if you use this one again, you're even more so saying, okay, you piqued my interest I clicked through, I was willing to wait and you know, see more about it. So I'll fill in this information, you know, with a free plus shipping, there's a two to two step order form, which I'll talk about in the next video, which kind of gets them going into that state of mind of Okay, I'll sign up, I'll opt in and I'll go over to this.

And then most people end up going, Oh, there's a credit card, because they think free plus shipping means Okay, well, it's just free. They don't think shipping sometimes. So you at least put them on the fence so that they're there. And with Click Funnels, it saves all of that information. So you can email them future times you know, as many as much as you want. they opted in right.

It's part of the can spam rules. And now Click Funnels saves their IP, their cookies, their their details, so whenever you send an email through the click funnel system, it automatically goes Ah, give these people this special link. It'll auto fill in all of their address and everything that they already have typed in before. Save a credit card number. They save credit card numbers, but they won't auto fill them in for security measures because that's you know, deadly. You could hack a hack things that easy, but they'll fill in addresses names, emails, basically everything but a credit card information.

And that's so cool and so powerful for today's day and age where it's easy to use. I want things as quick as possible. And the quicker and easier you give it to me. That's what I talked about Mark Cuban he go make your product easier to buy than your competition or you'll find your customers buying from them. Not you that's that's why guys quote. So, again, it's very important to have a sales phone where you make things easy for people to say yes to and you're gonna get a lot more yeses then