The Sales Page

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Transcript

Okay, so the sales page is a little different, the sales page can come in one of usually three fashions or three forms. And I'm just going to quickly draw them out here. And the first one is usually my favorite, it's going to have a video, it's going to have, you know, maybe a textbook block down here, here's why you should get it. Maybe an image, maybe another video down here. And you know, some other videos down here as well, testimonials, things like that. And this is what I would call a long form because it keeps on going on way down there.

And there's going to be more information, more text, then you have what's known as a short form. And a short form is going to be something where it's literally just this some text and there you go, you know, check out right there, click that button. Buy and then you have what would be a combo of the two. And it has that video, you know it has all that stuff and they can buy right away. But then once you get past that fold, it's really all this again, you know, you have testimonials, testimonial testimonial, some of that an image, you know some more, and then a testimonial all this different stuff happening inside here. And that's what you have to keep in mind is that you can do a long form.

You can do a short form, or you can do a combo, and a combo is my favorite because you get to do a two step order form which is much more significant and right to the point. Again, people can check out right here if they want to within the fold right And that fold is going to allow them to then see if they want to make that decision, say yes, they know, come go, etc, it's easy decision, more people will say yes, when you give your proposition much quicker, then if they want to scroll down, they can learn more. There's tons of other stuff. It's kind of all of this that's going on as well. But it's asking for the checkout like a short order form, which is almost immediately and with this two or two step order form, let me just kind of come swing over here a little bit.

We got the combo there. It's going to be something like this. And then it'll come over and it'll be a little bit longer. So the first one, you know, it'll have your normal boxes, where it's like, What do you want, you know, fill this in? Say yes to this. And once you say yes, this is usually going to ask you for your email, your name Address.

And then you know, other things that may go in line with that. And then over here, it's gonna ask again for more information because it's just gonna say, yes, shoot me my free book, you know, send it to me, then it's gonna say, give me your credit card number, you know, give me your C's, I think it's CVV or CCV. You know, give me all that final information. And then right down here, there's gonna be a box, and it's gonna have a red arrow, it's flashing. It's gonna say, you know, hey, do you want to add this cool thing, whatever it is an order form bump. So it can be anything that you want.

It could be another product, it could be something that adds on it could be an audiobook version, it could be just whatever that fits naturally with the product that you're selling as your front end offer and your front end offer always been the most sexy thing that you can give, which for me is a book. That's That's why we're here. This is all about So for me free plus shipping, that's as sexy as it gets. So then I offer an audiobook version on this. I have about 25% of people that say, yes, you should try and aim for somewhere around 20 25%. Because it should be something where it's the price point, you're probably playing with it.

Does this work better? Does this work better? And then what price point should I charge? Just getting people to click yes on this gets them in the mood to click Yes to your further otiose. So it's not that you need to make more money here. It's this just that you need someone to be able to get in the mood of clicking Yes.

And then when you ask for the for the next Oto, where they're coming after here, you know, that's that next page, and then the next page, you're just getting them in the mode, the method of saying, Yeah, yeah, yeah, yeah. The more yeses you get, the easier it is to say yes to the next thing that you're going to ask them. So that's what this is all about. So once you get them through the first step, then you're going to come In here, and let me just quickly erase this. This will be the second step. And the second step will ask for their Billings.

So this is asking really for shipping. Oh, that's asking for shipping. There we go. And that's asking for billing. So that's what this is all about. Now, again, if you don't end up making sales funnels through Click Funnels, there's a wide variety of other tools you can use out there.

So you're going to need to know kind of how these things are structured and you know what goes where and what you're going to ask. But if you get clickfunnels, like I said, One click copy my sales funnel, this is all done for you. So that's why I use it. I love sharing my sales funnels with my students so that way, they can be more successful. They don't have to spend even a single week I mean, I had a friend who just uh, you know, I've worked with him while he's really smart guy. done a lot of website development he made a salesman on clickfunnels in a week, but I go, Yeah, but this funnel looks exactly like one I've already made.

Because I make one of these things basically a week for my students or my coaching clients. You know, did you go through my list? And no? Oh, well, I see that. Oh, and that has a cool feature. I was trying to do that for like a day and a half.

Yeah, if you just copied it, you would have had that feature in bill already. So that's why I love Click Funnels, you just get to share things and move on, get into the real things that matter, which is making money marketing yourself, things like that. So that's what the sales page is like. Again, like I said, you have the long, the short, and the combo, and if you do the combo, I'd suggest you do the order form bump, which is all over here. And then you know, it asks you to say yes. And once you say yes, first step, second step and then after they say yes to this, they go into the OT O's, and then finally the tip way over here, after they've done their otiose and this is the only way that You can do three otiose because this technically here might count as one Oto.

And this would be two and this would be three. This is the only way that you can fit in three upsells, ever without pissing someone off. That's as simple as I can say it. If you don't use an order form bump, you can only do two otiose one and two. But if you use an order form bump, it's kind of like that slip in the crack where people are like, okay, okay, I'm accepting of it. And a lot more people will actually say yes to it as well, because it's like, oh, should I shouldn't I?

Yeah, I guess I should kind of and then boom. Whereas the Oto is, even though you structure them so that you're not gonna make people mad, they're gonna be like, Ah, this is how I'm going to speed up my successor enjoy myself more, you know, achieve that desired result faster, better, you know, however it is that you're presenting. That's then going to kind of allow them to say yes, but the order form bumps are so natural. It's just almost like Why shouldn't I? Why Why not? You know, it's almost the counter of, well, it seems like it's an upgrade.

Why not? Right? Why not do that. So that's the cool thing. So that's how the sales page and again, I know you're seeing all this and we're drawn out. I'm going to take you through my sales funnel.

So that way you can kind of view what it looks like how it all goes through and see step by step what the sales funnel you yourself are going to be copying and getting. So that way, you know, no surprises.

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