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Sustainable Entrepreneur Training
Promo Video
Set Video
Preview
Introduction
Introduction
Preview
Learning Process
Preview
Focus Areas/Outcomes
Preview
Materials Overview
Preview
Class #1: What is My Vision as an Entrepreneur?
Entrepreneur’s Mind Set
Preview
Entrepreneurial Success Factors
Describe Your Business Idea
Three Most Important Traits
Vision Statements
Why Statement
Wrap Up and Action Steps For the Class
Class #2: What am I Offering and Will it Work?
What is Their "Pain"?
What is Your Solution?
Understanding Market Trends and Market Research
Understanding and Prioritizing Your Customers
Creating Customer Profiles
Customer Research
Competitive Landscape
Competitive Analysis
Barriers to Entry
Creating Your Draft Pitch
Connecting to Vision
Financial Basics: Â Expenditures
Financial Basics: Â Expenses
How is your Passion/Conviction Now?
Class #3: Is It Sustainable?
Concepts of Sustainability: Part 1
Concepts of Sustainability: Part 2
Concepts of Sustainability: Part 3
Concepts of Sustainability: Part 4
Integrating Sustainability into Your Business (Part 1)
Integrating Sustainability into Your Business (Part 2)
Integrating Sustainability into Your Business (Part 3)
Good and Bad Impacts of Sustainable Practices
Sharing TBL and Your Next Steps
Class #4: What are Key Marketing Strategies and Challenges?
Marketing overview
Branding
Creating Your Brand
Competitive Advantage
Write out Your Features and Benefits
Attracting Your Target Customer
Calculating YOUR Expenditures and Expenses
Class #5: What is My Financial Plan?
Financial overview
Cash Flow Statement
Income Statement (P)
Balance Sheet Statement
How the Statements Work Together
Paying Yourself
Determine Capital Requirements
Forecasting Your Cash Flow and P Statements
Sustainability-ing It
How is Your Passion Now?
Wrap Up and Action Steps For the Class
Class #6: What is the Best Way to Refine My Offering?
Marketing Strategy Overview
What You Really Sell
Essentials of Scalability
7 Mistakes When Scaling Up
Six Legal Structures (in the US) to consider
Supply Chain and Sustainable Sourcing
Tighten Your Operations
Class #7: What is MY Marketing Strategy?
Review: Â How You Want to Be Seen (Class #4)
This Class: Â How You Will Get Out to the World
Lock Down: Â Target Customers
Unique Selling Proposition (USP)
Lock Down: Â Brand
Pricing Strategies
Marketing VS. Sales
Six Steps to a Marketing Strategy
Review Six Steps for a Great Marketing Strategy
Review and Wrap Up on Marketing Strategy
Class #8: How Do I Lead My Organization?
What Teams Bring to the Effort?
Creating a Great Team
Getting It All Done
Prioritize YOUR time/effort
Energy VS. Action
Exit Strategy
Presentation Elements
Class #9: How Best Do I Raise Capital?
Financial Overview
Funding Sources
Evaluating Sources
Company Valuation
Exit Strategy for Investors
Elevator Pitches
Class #10: How Best Do I Manage My Stakeholders?
Pitch Practice and Feedback
S.W.O.T. Analysis
Identifying Your Stakeholders
Managing Your Stakeholders
Stakeholders and Partnerships
Work-Life Balance
Passion?
Class #11: What Is My Roadmap to Launch My Vision?
Visualization Activity
One Year Goal
Summary and Wrap Up
Class #12: How Best Do I Get Action from My Presentation?
Pitch Practice and Feedback
Before Part I
Before Part II
During
After
Presentation Basics Overview
Practice Presentations
Feedback for Us
Class #13: What’s it Like Out There?
Presentation Format
Review and Feedback
Class #4: What are Key Marketing Strategies and Challenges?
Sustainable Entrepreneur Training
By:
Shift Group
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How best to research key customers
How to explain competitive advantages
What you want from your marketing
How to build your brand
Get to break even
How to Compete
We'll cover the following topics in this section:
Marketing overview
Branding
Creating Your Brand
Competitive Advantage
Write out Your Features and Benefits
Attracting Your Target Customer
Calculating YOUR Expenditures and Expenses
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