Welcome to Section three, decision making. We've covered the introduction set in the same section to about strategic thinking, we move into decision making, to in order to start the this session, or the theme, I'd like to share with you an example an experiment. It's about the Paradox of Choice. So it will reflect how complex is to take decisions for us. So the experiment was, they created a booth they put a booth or a stand in in a supermarket this same supermarket, two Saturdays, the first Saturday's they had 24 jams. The second Saturday, they had only six, and they wanted to first see which of the stands attracted more people.

But more important, which of these tense sold more gems? Interesting? Well, not surprisingly, they won which had 24 jams subtracted More people more visitors people wanted to try new tastes, but they want to sell more was that the one that at six jams only? So that tells you that when there's too many options, there's many decisions to be taken. We cannot back up we don't know what to decide we don't know what to choose. When you have less options is easier today decision.

So first lesson here is try to reduce or or simplify the decisions that you need to make. It's called decision paralysis. So we don't know what we're missing when we have 24 options is much easier to choose when you have 234 options. So this is one thing which is essential when you're looking into decision making. You can narrow down by just making a long list and then a shortlist and then finally you take decisions. First less on, try to have less options, and then you'll decide better