Now that you've compiled your list, it's time to get messaging and start reaching out directly to these influencers. So, if you are based in the EU, you're going to of course want to be GDPR compliant. GDPR is basically an EU law that outlines rules for dealing with personal data. Most of these tips in this section are GDPR compliant. Full disclaimer here. I'm not a legal practitioner.
So take the time to do your own research and don't do anything that you're not sure about. However, GDPR laws do not disallow you from messaging people through the messaging function on Instagram. So we'll focus on this. If you're outside the EU and you aren't worried about GDPR laws then feel free to apply these tips to emails, any emails you collect from Instagram. But if you're concerned about GDPR, pop sticks and messaging directly on Instagram at So, use your notes up to write a draft message, you're going to use this message to send to potential clients, it should start with something personal. So perhaps you like their style, or the captions make you giggle.
So mentioned this and give them a compliment. You want it to be genuine, because even though you're going to be messaging a lot of people, you can copy and paste parts of your message. But you will not be sending the exact same message to every single blogger. Now we get onto the power that you can actually draft up and copy and paste everyone. So this is where you say that your photographer, stay where you're based. And always finish off by saying that if you're interested in working with you, you can send them your rates.
So you always have to mention your rates in the initial message. Otherwise, people may assume that you're looking for a free collaboration, and we're trying to get you your first paying client so you do want to mention those rights. And it's as simple as that it's as simple as going through your new list of influencers and messaging each one individually, taking some time to write a personal message at the top so that you're not just completely spamming everyone. And you're making it personal to this influencer, that you're reaching out to, but then copying and pasting in your name and your link to your portfolio where you're based your rates, you can copy and paste that in the message. And if you are going to apply this to email outreach, then the same point Stan always start with something personal first sentence should be a personal message saying what you like about their feed or what you like about their blog.
And after that you can pitch to them and explain that you're a photographer and you're looking for bookings at the moment. Don't just email a load of bloggers at the same time as well. That's a big note, make sure to email or direct message each of these bloggers separately. So it's not a spammy thing. You're tailoring each each message and you're giving them value because these influencers and bloggers do they need photographers, they need good photos to continue to grow their following and they're free to say no But after you message a lot of people, you'll find that if your photography is good enough, you will eventually book someone. So that's it, it will take a lot of time mastering all these different influencers, and of course doing the research beforehand, find them.
But this is the great way to actually get clients to book you. And then as you get your first client, as you build a relationship, and you start getting more clients through word of mouth, that's when all the other things that we talked about earlier will come into play. So the fact that now your Instagram is super discoverable, you're working with clients, these clients will be tagging you slowly, you're going to build up a following. You're going to build up a reputation as a photographer, and you'll keep getting more and more bookings. So that's it now on to the conclusion