Identifying Influencers

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Transcript

Okay, so you've made your Instagram more discoverable. It's a great start. But you could be waiting a really long time. If you're just waiting for clients to come to you. You've got to do some outreach, especially when you're just starting in this industry, you've really got to be proactive, get emailing, get networking, you can begin by compiling a list of influencers in your local area who would potentially want to work with you. You want to be looking for influencers with followers in the hundreds to the thousands to the 10s of thousands.

These aren't micro influencers. And the reason I'm pushing you towards people with the hundreds thousands to 10s of thousands followers and not saying go for like the hundred thousand followers accounts is the cause the hundred thousand plus follower accounts are usually inundated with DMS with emails and they just won't even see you if you send the message. If we go for a micro influencer, you might have a little bit more of a shot in that regard. So how do you find these influencers? Well, we're going to use similar tactics to how you made your own account discoverable, but this time we're going to use it to find other people. So just as you searched for NYC photographer, or whatever your location is, and photographer, just as you change your username to that there are other savvy bloggers out there that have changed their name to New York blogger or London blogger or whatever your location is, and the word blogger.

So you simply type in the name of your location and the word blogger, and you should get a list of influencers so you could potentially work with so you can jot down the names of the influencers, their handle, their website, or blog and their email. A lot of influences will include their email on their profile so that they can receive new opportunities, so jot down what you find. Another way to find influencers to work with is by looking through the local hashtags. Just as you've been using the name of your location and the word blogger in a hashtag, you can look through these hashtags now to find bloggers to potentially work with. And don't forget to look through the top section and the recent section. So influences of any size could be interested in hiring a photographer, so don't ignore the smaller bloggers.

And if they're a very new blogger, it could be true that they don't have many contacts in the industry. So they would need the help with photographer even more. Finally, simply tap on one their location tags that you've tagged of your city or town. So this tactic might not be as effective as the other ones as a lot of regular accounts simply add the location to their photos, but they're not bloggers or influencers and have no interest in hiring a photographer. But it's still worth trying this to. from doing this, you should have a pretty long list to work with.

But if you'd like even more options, you can of course, go to Google and simply search for bloggers in your area and it could bring up some of the information Is that aren't that active on Instagram, but maybe have more of a presence on Facebook or maybe they just stick to traditional blogging. So now that you've got your list, let's go to the next section where we're going to talk about reaching out to these bloggers and getting your first client

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