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URL:https://www.learndesk.us/class/4968236502220800/lesson/a42d515c1cf06771fd312473d19b879d?ref=outlook-calendar
SUMMARY:Key 3: Market perception
DTSTART;TZID=America/Los_Angeles:20260527T190000
DTEND;TZID=America/Los_Angeles:20260527T200000
LOCATION:https://www.learndesk.us/class/4968236502220800/lesson/a42d515c1cf06771fd312473d19b879d?ref=outlook-calendar
DESCRIPTION: As mentioned in Key 1, we often focus on the product or service creation process without involving those who are supposed to benefit from it, the customer, or beneficiary. This early involvement is key to save a lot of troubles (and money), enabling you to react timely on the feedback you receive. The feedback is not everything of course. Like Henry Ford said when he was aked about his automobile invention such as the T-Ford, "if I had asked the market about their needs, they would have asked for a faster horse". That is the dilemma of leadership. People are conservative and live and react from their comfort zone. Innovation, linear of disruptive, needs a persuasive and convincing story. Finding yourself a subset of your K1 (Market definition) to do some testing for feedback is important to establish not only a feedback loop. It is also key to be able to show the market the application of your innovations in real life and the impact it generates through the story telling of your...

https://www.learndesk.us/class/4968236502220800/lesson/a42d515c1cf06771fd312473d19b879d?ref=outlook-calendar
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