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URL:https://www.learndesk.us/class/4968236502220800/lesson/0ef2827d9ad504fc1a939a0d094775b0?ref=outlook-calendar
SUMMARY:Key 4: Communication strategy
DTSTART;TZID=America/Los_Angeles:20260527T190000
DTEND;TZID=America/Los_Angeles:20260527T200000
LOCATION:https://www.learndesk.us/class/4968236502220800/lesson/0ef2827d9ad504fc1a939a0d094775b0?ref=outlook-calendar
DESCRIPTION: K1 has defined the area of your entrepreneurial approach. K2 positioned your impact driven authenticity. In K3 you dubble checked with your target audience. Now you are ready to let your K1 know. A communication strategy is sometimes confused with "marketing". Marketing is related to the old industrial world of selling products. When you are value-led you let the value objectives speak. As mentioned before, you don't sell a product, you offer the investment in particular impact that is beneficial in multiple ways. Your K3 has experienced this and is ready to testify and support your approach. Your communication is therefore not through brochures or stands on a tradefair. You let your network speak for you. 
Key in the values driven approach is that you do not sell. You invite. You offer and represent an added value that can only be obtained if people or institutions engage with you. It is the real, measurable benefits that count. 
Also pricing is important here. Remember...

https://www.learndesk.us/class/4968236502220800/lesson/0ef2827d9ad504fc1a939a0d094775b0?ref=outlook-calendar
STATUS:CONFIRMED
SEQUENCE:3
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