One more thing about your clients. So I expended a lot on this. And it's true that a simple question I made it a five minutes talk, but I think it's so essential. Now, here's the thing. When you present your business, when you present your solutions, whether it's a product or service doesn't matter, okay? Keep in mind that you should always position yourself from the place in the position of your clients.
So for example, when when when I introduce a solution on here on on investing in a property in Portugal, I'm not talking about how great life is in Portugal and how beautiful the house can be and how interesting the market value are and how you can make profit now, I'm talking about what the client needs. And it can be many things but I start to know now my clients and so what they need is a feeling of security and a feeling of peace. Freedom, they come here to Portugal to improve their standard of living. Because here it's quiet because they're closer to nature. And they want to feel good. Most people who come here and invest most of my clients, and you see, I know who they are.
They're mainly retired people. And when they come here, it's really to enjoy a healthy and happy life. That's what they need. That's what they look for. And when I present the house, I'm not talking about how big the swimming pool is, or how many rooms there are. I'm talking about how this will bring them.
This feeling of being connected to nature, this feeling of peace of mind and, and happiness and comfort. You see what I mean? I'm entering into their world. So when you prepare your business pitch, when you prepare your your pitch, actually a new value proposition. You start with the client and you talk about them. You talk about their needs, talk about their problems, talk about their fears, and then only very, very only you talk about how you're gonna respond to that connect with your clients and the only way is to have made this exercise right now of deeply understanding what they're after you have it documented.
Let's move on.