So I thought I would give you two bonus videos. And the first one is on what are the toughest times during this journey? Yeah, there, there are going to be a few tough ones. And we talked in step two, when we talked about psychology, about the fact that people are going to criticize you and push you down and try to take you away from from your goal and your dream. So that's quite tough already, because you've been challenged at the core and people will try to convince you that's not worth pursuing your dream. I already talked about that.
Just Just take the point and put it on the side and keep going. Okay. But for me, the toughest times were also when there was no result. You know, I was putting so much effort into building a website and creating brochures and getting feedback. And, you know, there's nothing real at this stage. You know, it's still kind of an idea, and it was before the testing out phase and Yeah, sometimes, you know, the day ends, you've spent 12 hours working on your full time job and on your side hustle and there's nothing, then you know, maybe you get some negative feedback, some critic that really touches you and in your you think, you know, like, suddenly feel busy a bit of while I'm investing so much time I'm sacrificing so many moments of my life that I could just, you know, enjoy and go to the pub with friends or watch the TV that I've been missing for months.
And what's the point of all this? Yeah, this will happen. And those are the toughest times is when you don't get results or when you were hoping for a sale to conclude and any, it just falls down to happen. And at those times, you know, fear will very, very rapidly increasing you and doubt will will plow your your, your vision, but you know, go go to just you know, just let the day go. And the next morning you will think different. Again, you will find this energy this drive.
Yeah, so the tough times exist. That doesn't mean you're wrong. That doesn't mean your idea is wrong. That doesn't mean you shouldn't pursue your dream and you should stop this business. That just means you are on the journey, okay? It's part of the life of an entrepreneur and coping with those challenges is part of your training, of getting the psychology of a business owner.
So just make peace with it. Yeah, it's going to happen for sure. And they're the toughest times but they pass like everything.