Welcome back to step six, how to automate your communication. So now we're going to talk about autoresponders. That's what they are called in the email marketing world. In case you're not familiar with that term, they will save you a lot of time and effort. So check with your email marketing provider. And if you need a recommendation, here's one that I recommend right here Active Campaign.

This link will give you a free trial. And I will take you through the process of the advantages of setting it up in advance. You do the work once, put it on auto pilot, and seamlessly. The attendees will be receiving timed autoresponder emails pertinent to your webinar. So the first thing is after they sign up for a webinar now you've already saw some of the graphic examples of the webinar promotion. So they fill in their form they click access here, they immediately get a thank you Email, that will be the first one that you send out.

The second one will be reminders. So I had said early on, let's go back here. Early on that we do five to seven email marketing during a typical Webinar Program. So one is the Thank you. Now depending on how far out you go in advance, we recommend about four reminder emails before the actual webinar. So let's say that you go one month out, they get the thank you email, and then perhaps once a week, they're going to get email reminders up to the day of the webinar.

Then I like to remind them Today's the day of the webinar, so they don't miss the opportunity to show up live. That's what we prefer. And then the thank you email will go out right after the webinar could be the next day. So if you are going to include let's say an mp3 recording or the slides, you might need a day or two to have your Your editing team, get that all wrapped up. So but no more than two days, I would send it out either that day or the following day with a thank you email. And also, why not include a link to your podcast?

Share an article, promote your next webinar because you're doing a series right. So when I mentioned that your next webinar is going to be on such and such a date, and even include a sign up right there, make it simple. So let me show you why here is an example of the webinar email sequence. In this example, it's five emails that I'm going to walk you through. So here's the first one is the Thank you. Email, which goes out upon registration subject line, which is very important.

It's nice to personalize it with their first name. So hello, first name you're in. Thank you for signing up for the webinar on your topic. That takes care of the subject line. Inside the email, it's Hello, first name. Thank you for signing up for the name of your webinar.

Now's a good time to mark your calendar so you don't miss the live session. As promised. Below, you will find the free case study or whatever your offer was when they signed up. Here's some other ways to stay in touch with us. So why not give them your social media contact at this time. Also, any other social media platforms that you want them to use?

Looking forward to your participation, cheers and your name and signature however you prefer that. So that's an example of the thank you email for signing up. And if we go scroll down here to the reminder email sequence, so send about two weeks ahead of time. Now I did say if you have a webinar, that's about four weeks out, you could do it every week. You could do it every other week, you choose what you feel is right. So in this case, I'm using two weeks after the initial signup.

So the reminder is subject line reminder webinar reminder And you can put that in brackets on the topic is just two weeks away, so you're getting them to remind them to check their calendar for your important webinar. And again, dear first name, this is a reminder email about the upcoming webinar on you fill in the blank. You will be learning about and put your topics in there. During this one hour webinar, whatever the time is, be sure to mark your calendar for this upcoming webinar date and time. And here's a handy link. Go to time and date, comm slash world clock and you can actually put in your time and it will give you the different time zones.

So that's great if you're having a global program. Here I will repeat how to connect on social media if that's a value to you. And we'd love to hear from you in advance. So feel free to send your questions to and then give them an email address. We'll do our best to answer them on the webinar. Again, connect with us on social media, and here's a good opportunity for you to give a hashtag if you want them to hashtag and talk about you on social media as the webinars coming up, or after the webinar during the webinar.

Let's see, I wanted to tell you something else. What was it? Feel free to send your questions I yes, this is very important. earlier in the program, I mentioned how do you handle questions on a webinar? So here's what we found. Since I was averaging anywhere from two to 300 live attendees on our webinars, it would be really hard to try to take all these questions at once.

So what I did instead was I suggested in an email, have people send their questions in advance. That way we could send them to the different speakers and the guests that were going to be on the program and have them answer the questions as many as they possibly could. And if we didn't get to all of their questions, they were pretty much go through all of the others that that didn't get answered and respond via email. So that's a really good way for you to get some questions and answers in advance or actually answer them live on the webinar. But you get the chance to sort through the ones that are maybe the most frequently asked questions or some really interesting ones that you want to talk about. That's another way to handle the chat.

Because I find during webinars, if you're giving a lot of really good, valuable information, and you're trying to watch and monitor the live chat, it could be so distracting. So unless you have a big team setup, and you want somebody to just handle all the chat, and periodically jump in and answer chat, that's okay. But when I speak live, I often will tell the audience that I will handle your questions at the end, if I didn't address them already during my presentation. So take that as a tip to when you're speaking, instead of just having a free for all and everybody jump up and ask questions. It's hard for the speaker to kind of stay on track with the program that they promised. So that's my workaround.

And it Really was just so much easier and nobody really complained. And if they had a burning question that didn't get answered, you're going to hear from that attendee I promise whether you like it or not. webinar reminder. Number three, this is a good idea to send it out about two to three days ahead of time. Again, subject line is simple webinar reminder in brackets on XYZ is happening in three days. And here you go dear first name.

This is a reminder email about the webinar on fill in your name, fill in the topic, the date, get ready to learn a lot. Our special guests are so this is a good place to put your guests there. I'm sure they're confirmed by now. If they're not, you're in trouble. No, this would be a good place with their name. And if they want their contact information, great if they want their specific subject, put that on there.

Maybe they have a link to the website or some other way that they want you to get a hold of them. Put little information about what they're going to be learning and some actionable takeaways. You can even do some check marks. That way they'll know what to expect. and managing expectations is key. This is the login information.

So make sure you put the URL down. And again, remind them when send your questions in advance to if you're going to use that suggestion I gave, and thank you again for their thank them for their interest and their participation. sign off the day of the webinar, I find this also useful. Today's the day and we'll be starting in one hour. That's all you need for that one as far as the subject line. Dear first name exciting news.

We'll be starting our webinar on your topic in one hour. Be sure to join us here's your login information. And feel free to follow along on social media. And again, put your hashtags in here if that's something that you want to encourage. Thank you for joining us today. to sign off.

So you set these all up in advance, and they go out timed. And then the final one, thank you. So the subject line would be thank you for attending the webinar could personalize that and offer them a thank you. And of course, feel free to personalize this as much as you want. But keep them pretty short. Keep these emails pretty short.

There's no need to go write a newsletter here. Just get the most important information up front and personalize it. Use your own tone your voice, of course. But this at least gives you a template and something to work from. As a follow up, we're sending the slides if you promised them the slides, you would put them right here and remind them to connect again social media offer then answer any questions that they have to your continued success. So I sign off and your name and your signature.

And voila that is completes the webinar sequence the email automation webinar secrets. So I hope that you found that helpful. It's works like a charm. For us. It really helps keep everybody in sync and know what's coming up. And yeah, that's, that is a wrap on this one.

So again, you get a free trial if you haven't clicked the link yet at the Active Campaign link that I gave you. It gives you a free trial and some other goodies. And I will see you on the next lesson. Bye for now.