Technical SEO Fundamentals

Learn about the fundamental aspects of the technical side of SEO.

Technical SEO Fundamentals

Learn about the fundamental aspects of the technical side of SEO.
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About the Class

There is so much more to SEO than keywords, rankings, and links. As Google’s algorithm gets updated and their bots get more sophisticated, the technical aspects of SEO like speed, content structure, schema, and more are becoming critical pieces of earning higher search rankings.

In this course, we will dive deep into the technical SEO factors that matter most. You’ll learn what to do and how to improve your website’s technical SEO performance. Whether you have a large site serving millions of visitors or a small website serving dozens of visitors, you will leave this course with actions you can take to improve how search engines interact with your website.

Topics covered

You can watch the course sections in order or jump around to specific areas depending on your needs. In this course, the sections will cover:

  • Schema markup
  • Handling errors
  • URL structure
  • Speed
  • XML sitemaps
  • Duplicate and thin content
  • Controlling robots

About your instructor

Matthew Edgar is a partner at Colorado-based Elementive, a consulting firm specializing in analytics, research, and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance analytics field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, and teaching courses with O’Reilly Media. Matthew holds a Master’s in information and communications technology from the University of Denver.

Who should take this course?

This course is designed for marketers, designers, and developers who want to understand the technical side of SEO. Some familiarity with SEO concepts is beneficial, though not required.

This class will be the most informative for those who have the ability to edit code on a website. That way you can practice with schema markup right away. If you don't have a website or don't have a website where you can edit code, don't worry. This class will still give you an overview of schema and where it can be used.

Author

Matthew Edgar

Tech SEO & Web Analytics Consultant
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Matthew Edgar is a partner at Colorado-based Elementive, a consulting firm specializing in analytics, research, and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics,...

What's Included

Language: English
Level: Intermediate
Skills: Tech SEO, XML Sitemaps, Multilingual Websites, Website Errors, Website Speed, Search Engine Optimization, SEO, Structured Data, Duplicate Content, Schema
Age groups: All ages
Duration: 2 hours 15 minutes
38 Videos
7 Quizzes
22
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5.5K
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