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Technical SEO Fundamentals

Implementing & Testing Schema Mark Up
Introducing Schema
Preview
Schema Markup
Preview
Manually Tagging Schema
Markup Helper
WordPress Plugins for Schema
Testing Markup
Data Highlighter
Take Action
Schema Quiz
Errors
Introduction to Errors
Preview
Handling Errors
Preview
Locating Errors
Fixing Errors
Take Action
Error Quiz
URL Structure
URL Pieces
Preview
Domain and Protocol
Subdomain vs. Subdirectory
Path & Slash
Query Strings
Take Action
URL Structure Quiz
XML Sitemaps
XML Sitemaps Overview
Submitting an XML Sitemap
Monitor & Maintain an XML Sitemap
Preview
Take Action
XML Sitemap Quiz
Speed
Introduction
Preview
Measuring Website Speed
Preview
Reducing Speed
Take Action
Speed Quiz
Content Considerations
What is Duplicate Content?
Preview
Finding Duplicate Content
Fixing Duplicate Content
Low-Quality Content
Multilingual Websites
Take Action
Content Quiz
Robot Controls
An Overview of Search Robots
Preview
Defining Robot Controls
Using Robot Controls
Testing Robot Controls
Take Action
Robots Quiz

Introducing Schema

Technical SEO Fundamentals Implementing & Testing Schema Mark Up
By: Matthew Edgar
6 minutes
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In this introduction, we'll review what schema is, how it can help improve your SEO, why to use schema, and the key factors you need to keep in mind if you do decide to use schema.
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