Get clarity. Before we craft your step by step marketing strategy, you need to be crystal clear on what you want to achieve. That's exactly what this class will help you do. Having a clear idea of where you will truenorth lies is one of the major underpinnings of confidence in yourself and your actions. It's the point from which you calibrate your compass for everything else in life. That's a quote from Pete Mosley.

Let's be honest, letting ourselves feel the intensity of fear isn't easy. It's much easier to let ourselves off the hook to stay home, preferably under the cupboards with a pint of Ben and Jerry's. We tell our things ourselves things like Well, I guess there's always going to be another networking event. Or Yeah, I didn't really want to get a stall at that craft show anyway, next year will be better. The excuses we allow ourselves are usually totally rational. They are very logical in many ways and the past That they come from simply wants us to bow out and return to where you feel safe and stay stuck where you are.

We introverts have a tendency to get stuck in our heads and attempt to think our way out of a sticky situation using our mighty logic and reason. However, this will only take you so far. To overcome your fears and doubts you need to fight like, like with like, I can logic my way out of thinking there might be a monster in my cupboard, because I'm not actually feeling any fear about that being a monster in my cupboard. However, reasoning my way out of a situation I actually feel fear about will only get me so far. I might feel it as tightness in my chest, a pit in my stomach, or sweaty palms. To change how I feel.

I need to find another feeling one that's even greater. Even if you're more used to using your logic to get you out of a sticky situation. You and you may be debt dubious about this Feeling stuff. Stick with me. The process I used to do this starts in a familiar, comfortable land of logic, and will take you gently into the realm of feelings. It's perfectly possible for anyone who's new to listening to the gut instinct.

That process is called your truenorth. Your true north could also be referred to as your why, if you're Simon Sinek, or your purpose if you're Tony Robbins, that because of the associations many of us have with these words, it's helpful to drop them for now. This is your weapon for facing the inevitable fears, doubts and discouragement. You've probably been asked the question, what would you like to be when you grow up? You were likely much younger when you heard this and might have been excited by the possibilities. For the record.

I wanted to be a Coca Cola truck driver because I loved the fizzy sugar water so much later, I settled on being somebody who draws cats because that was Also a passion of mine. For you the answer to this question that might have shifted over the years, so much so that you aren't even certain you have the answer now, after all, school and college in the workplace are not designed to help you truly find your calling. Instead, you're left with the socially acceptable options, and those most beneficial to the institution's needs. A question you're much less likely to have been asked is, why do you want that? I think I probably was asked that when I gave my Coca Cola truck answer. But since then, my reasons for wanting something whether it's a career choice or anything else that matter, are rarely met with why.

So what does this y have to do with facing fear and other uncomfortable emotions? Well, when you're clear about your direction, even if something big and scary lies in your path, you know when to face it and while you're facing it, if it lies outside your path, a few towns over You can avoid it. It's the ability to know when to plow ahead and when to take a diesel. More often than not, people struggle to get something done because they don't fully know why they're doing it. If someone asked me to do a stand up comedy show tonight, I'm likely to decline other than testing my fear facing capabilities. I can't really imagine getting much else out of it.

Compared to the discomfort I would feel, it simply isn't worth it. Because it doesn't align with my direction. It won't likely get me to my truenorth. However, if they asked me to speak in front of the same audience about being a creative introvert and give them some actionable advice, I probably say yes, I still be nervous, but I know it's on the route to my true north. When you know your truenorth you can justify the discomfort and remember the bigger picture at times when you feel like you want to give up your truenorth isn't something you can create out of thin air. You already know on some level.

You just need to uncover it and get clear on how it relates to your dreams and desires. But problem with goals, I love goals Don't get me wrong, you'll be setting your own goals in the next part of this course. They helped me focus. They helped me find clarity get me pumped up and feels good when I check one off my list. But without a truenorth a goal can feel like a limited targets. The belief that once we've got the goal, we're done that all as well and we'll live happily ever after is simply never true.

We've never done and that's a good thing. We creators are in the game, to always be creating not just to create once and be done with it. Your truenorth will always look different depending on where you are in life. And only goals that are congruent with it will feel satisfying to you isn't something you can ever have, in the same way that you can actually get to the end of the rainbow. Trust me I've tried. It's simply going to and helps you get back on track.

When you veered off course, to pursue your truenorth you need to know your values, your mission, and your touchstone. Let's have a look at these in in detail. Start with your values. It turns out that writing about your values is one of the most effective psychological interventions ever studied. In the short term, writing about your personal values, makes people feel more powerful in control, proud and strong. It also makes them feel more loving, connected and empathetic towards others.

It increases pain tolerance, enhances self control, and reduces unhelpful rumination after a stressful experience. In the long term, writing about values has been shown to boost GPAs reduce doctor visits, improve mental health and help with everything from weight loss to quitting smoking, and reducing drinking. It helps people persevere in the face of discrimination and reduces self handicapping. In many cases, these benefits are a result of a one time mindset intervention. People who write about their values once for 10 minutes, show benefits months or even years later. That's all from Kelly McGonigal, who's studied this stuff.

So why is knowing value so important? Well, researchers believe that part of the benefits from journaling about our values is that it helps you connect with the meaning and with the mortality helps you connect with meaning with more challenging events in your life. For example, taking care of your family can be tiring and difficult. But if you connect with your values, you're able to overcome the challenges. I like to break values down into two categories, feelings and experiences. What do I want to feel internal?

And what do I want to experience external? So a list of example values include feelings of joy, safety, flow, integrity, freedom Focused self acceptance, and experiences, generosity, fun, adventure, openness, abundance, respect and connection. No values are right or wrong, what you prioritize is right for you. However, some of these values will be more useful than others. And they are the feeling based intrinsic ones. values such as honesty, creativity and personal growth.

Experience based values are still helpful as guides, but they're more dependent on external events and situations. wealth, friends and power for example, they're all dependent on other people. Having a mix of both is ideal because no matter what happens, you will always have the intrinsic values, the ones you can create from within your values or the entity behind your goals. It's hard to sustain any activity that isn't congruent with the personal values that you'll cool if you keep suffering from a sense of paralysis, or keep grinding to a halt, then the chances are that what you're doing is out of alignment with your innate personal values. So ordering your values, you might have a long list of values, and that's perfectly fine. The tricky part is making sure our values are in conflict with each other.

All the little trees we set for ourselves become much more difficult when our values are conflicting with each other. Tony Robbins, a big proponent, literally, of using your values to live by experimented with ordering. What if I took someone whose number one value was security, and he's number 15 value was adventure. And I switched the order not only intellectually, but so that adventure became the new highest priority in the nervous system. Of course, this made a big difference. He reordered his own values.

For example, pumping up health into first position, knocking his old value number one value of passion down six places. He discovered how much this influenced his decisions on a day to day basis. Tony went on to say, I asked a question that that kind of scared me a question I'd never asked for. What could having passion at the top of my list cost me? In that moment, the answer became obvious. I just recently returned from conducting a seminar in Denver, where for the first time, I had felt unbelievably ill. Health was always on my values list.

It was very important, but it wasn't very high up on the list. I began to realize that by having passion as my highest value on the list, it would potentially cause me to burn out and cost me the very destiny I was pursuing. So whilst passion was still very important in Tony Robbins his life, he realized that it was no longer his priority. If your current number one value is security, what might that be costing you? What would happen if creativity or adventure Tickets place doesn't mean that you have to change your values altogether. by their nature, they're hardwired into us.

But over time, we can make an effort to reorder them and reap the benefits. Just by becoming aware of what your values are and what order of priority they are ranking, you can help uncover why you are feeling stuck in certain life areas. So, to start, make a list of what your current values are. Ask yourself what my values need to be in order for me to live a contented meaningful life. What do I need to feel at my best, which are feelings based values and which are experienced based values? Can I turn an experience based value into a feeling based value?

Now reassess your list of values. This can be done with questions like what values should I remove from my list that might be preventing me from getting this rank your values in order of importance. Double check your order by asking for each value. What benefit do I get by having this value in the position it's in? Will this value be sabotaging any higher up values. Now once you've done that we can move on to your mission.

And it's time to basically put your values into practice. And this begins with making statements that you will start to internalize. For example, if one of my one of your core values is family, you might say my family comes first. Even if it means that career and independent suffer. I know that long as long as I can spend time caring for my family, I'm doing my best. Your mission is the your path to attaining your values or living them on a more consistent basis.

You can think of your values affecting different areas of your life, which could be different In health, finance, leisure time, spirituality, romantic relationships, and family and friends. Your mission is different from your values in that it sets you into motion. It is the route you're mapping out to fulfill your values. It usually looks like to help x i must achieve wine. For example, the eyewear company will be Parker's mission is to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. I don't know about you, but you could probably guess at their values.

Equality, creativity, and contribution. So, equality being making their eyewear affordable creativity, because it's leading the way in the industry and contribution as they are building socially, socially conscious business. So how Do you uncover your mission? This inquiry can take more work than you may think. Because your mission has multiple layers, and depending on what area of life you're focusing on, you might have multiple missions. I want you to get as close to the core mission as possible.

This is because the deeper you go, the more important and powerful it is. It's just like fear, on the surface level off is seem quite light and sometimes irrational. But when we keep digging, our fear, fear, like our ultimate fear, which is probably fear of death is a strong, deeply embedded motivator. So if your surface level mission is to pass a driving test, it might not stand up to the convincing voice of the inner critic who might reason that there are more important things than driving tests, and that it's safer and more pleasurable to stay home today. However, if we dug deeper into this mission, it might be because driving will allow us freedom. The core value to get to where we want to go.

Whatever it is you're trying to do, clarifying your mission and underlying values will be your most trusty weapon against your inner critic. When you find yourself giving into this reasoning to uncover your mission, let's take a leaf out of the Toyota car companies book, which was the source of the five why's exercise. When you go through the five why's exercise, you're likely to wind up with something that resembles one of your core values. That's how you know your mission is aligned. Sometimes it might take another week or two. But it's more than likely you'll get to a simple word that represents a deep important aspects of your life.

For example, your first one, what is your mission in each life area? A good place to start is by jotting down some goals or love to have in each area. Examples speaking in public, changing careers Applying for a new job, contacting journalists selling your artwork, networking events learning a new skill. Why to for each of the items on the list write down why this is important to you? What will this item lead to? What will that lead to?

Examples, speaking in public will allow me to get my message across to more people help them and in turn, make a difference. Now dig deeper for each of those items. ask why this matters to you. This is where it starts getting tricky, but stick with it. This one is likely to be a deal breaker when it comes to facing your biggest fears, aligning with your values and making the difference between following through or backing out. Helping people for example, and making a difference in the world will allow me to leave a legacy and change in the wider world.

And you can keep digging for y's four and five. Though you might get to the nubbin sooner if I continue asking why with this example, I might get to the simple word impact, which might happen to be one of my values. Your touchstone whilst values have an intangible quality to them, and your mission serves you well as a plan to fulfill them, they mean very little if we can't measure our progress, that's why the final piece of the puzzle is your touchstone. Your touchstone is the standard or of measurement by which your success is judged. This term comes from an actual thing a touchstone is a small tablet of dark stone likes light, which is used for determining how pure metal alloy is, and it has a finely grained surface on which soft metals like gold can leave a visible trace. Similarly, your gold your mission can be measured using your touchstone.

It can be as simple as checking in with yourself at the end of the day and asking if you stayed in alignment with your values. How you want to feel and if so, you know you're on track with your mission. If you feel misaligned from your values, you can start to think about ways to adjust your mission to keep you on track. You'll touchdown is a very important step because without it, we can easily end up pursuing a mission that is not fulfilling our values. By using a touchstone, you can constantly adjust and realign to make sure you're oriented to your truenorth. There are many ways of checking in with yourself and it is important to in in how often you feel comfortable in doing so.

It recommend daily daily journaling, if possible, ideally, at the end of each day. You can have a weekly review on a Sunday evening as well. You can write about whatever comes to mind, but you're basically answering the questions. What evidence is there of me keeping aligned with my values? Did I experience the feelings I value? Did I work to create them?

Did I do my best To carry out my mission, what could I do differently tomorrow or in the future? Your action step is to write out your truenorth go through this class again if necessary, but the overall aim is to get a record of your current values, mission and touchstone. For example, my values are data. My mission is therefore to lower and I will check in using my touchstone by so