This concludes Module number five on gender roles. So let's quickly review the main points that we talked about in this module. First, we noted that gender identity is a very important component of a consumer self concept. And we saw that products, both drive and mirror, a cultures gender role expectations, at a given point in time, we discussed the idea of body image. And we saw that the way we think about our bodies, and in particular, the way our culture tells us, we should think, is a key component of self esteem. And finally, we looked at how consumers routinely modify their faces and bodies to achieve a variety of social goals.

And I noted that this urge to modify one's appearance It does indeed offer some interesting marketing opportunities for brands that want to become part of that process. Our next module number six, will focus on attitudes and persuasion. How do people come to learn about products and feel about products? And how can marketers try to change their minds if necessary,