Welcome back to another video. And in this one, I want to talk about how to use ads to promote your content marketing articles. As we've seen so far, there are multiple ways of promoting your article without having to pay anything. And that's great, but since there are paid options out there that might bring better results, targeted results, faster results, then we should be looking into those as well. Here are a few tips that I've used that I've noticed that I've learned along the way promoting content marketing articles in a paid way. The first one would be to use remarketing.

And what that means is you will be placing a pixel and let's just call it a facebook pixel. If you're using Facebook ads, you will be placing the facebook pixel on your blog, and that will gather data. It will add cookies to people's computers, the people that visit your website and then you'll have let's say 1000 people who visited Your website in Facebook ads, you can segment those users and say I want to show my ad to people who visited my website, but haven't seen this particular article that I'm trying to promote right now. Another tip would be to use your existing email subscriber list as a custom audience within Facebook ads and target those people and tell them that you've got a new article up on your website up on your blog. The way a custom audience like this works is that let's say you have 1000 email subscribers.

We'll upload those into Facebook, and it tries to match those email addresses to actual Facebook users profiles and the match rate usually isn't 100% but you will be getting I would say at least 50 to 70% of those thousand email addresses you will get back in real Facebook user profiles that you can use to target your ads. Another tip is, don't wait until the article is finished. You can promote your blog or you can tell people Hey, a new article is coming soon. So pretty much that is a tactic to pre promote your content marketing article. Another thing that you can do is to promote your article using a video and that is easily done with tools like Adobe Spark, and even in PowerPoint, you can create presentations that you can export as a video. And even Facebook ads has a built in Slideshow Creator.

And since videos are seen better by Facebook's algorithm, and they show up great on mobile and on desktop, you can use those to promote your content marketing article. Another idea and another tip is to not be limited to a specific social media network. I've talked about Facebook ads a lot sooner I'm the most familiar with those. And I find that the targeting options are much better than for other social networks. But it really depends on what type of blog you have what type of content marketing article you're trying to promote Google AdWords is also a great idea. And you can also use Google AdWords features to make your ad show up on YouTube videos.

And next to you to video. You can also use LinkedIn and LinkedIn has great targeting options. If you're looking for CEOs, presidents of companies, marketing managers, and people of that nature. You can also use Twitter ads. Twitter ads are useful if your article is easy to digest is a bit more technical and appeals to a an early adopter type crowd. Another tip is to really focus on your targeting, since you want your ads to be shown to people Who will be interested in your article?

That means people in a specific country, people who like specific specific things in my case, it will be content marketing, digital marketing, email marketing, you do not want to waste money, really go ahead and learn about your targeting options. Think about what you've got, what you've learned about your audience, and how you can use that in your targeting within Facebook ads or whatever type of ad you decide to do. And based on the information that you have, you can save your audience you can create a look alike audience think creatively about the ways that you can target your ads, so that people who click on your ad, actually people who are interested in your article in your niche in your topic, and if you're selling something on your website, also think about how you can have a pop up or a welcome bar or something of Nature welcoming people from that specific traffic source.

So, of course, there are free ways to promote your content marketing article, but there are also paid ways Don't be afraid of using ads to send traffic to your article. So this was the video all about how to use ads to promote your content marketing article. Thanks for watching.