Okay, so in this video I will show you how to use guest blogging and guest posting as a way to promote your content marketing article, what is guest posting and what are some of its benefits? Well, it's clear that you want to gain backlinks to your website and in time that will transform into traffic. You want people to look up to you as an expert, and you want to gain traffic, hopefully right there and then, but also in the long run, and not just traffic but targeted traffic, lots of it if it's possible. guest posting and guest blogging is the way where you write an article, but you do not you do not post it on your own blog or website. So what you do is you actually posted on someone else's website, or hold on if you've just recently found out about guest blogging then you say Well, why do I want to do that?

Why would I want to post my article that I fought so hard for on someone else's website, while someone else probably has more traffic than you if you're reaching out to bigger people, bigger bloggers and influencers in the digital marketing world, so it would make sense to sort of hand them the article, provide value for them and their audience and link towards your blog in your article. And there are a few tips that you can use. If you're just starting out, you will not have a list of people that you can contact any day anytime, in order to get opportunities like this. So it's fairly simple to find opportunities, you just search for your keyword, and then in comments, guest posts by guest posts written by and you can just if you search, things of this nature, you will find blogs and websites that do offer guest posting Not necessarily services but opportunities for you.

So once you've you've gathered the list, you need to do a little bit of digging. If you use the Moz bar, Chrome extension or some other tool, you need to check whether the websites are good enough for you to actually research and take the time to write an article for them. So the way you do that is you look at their page authority, domain authority, you look at those short social signals, you can use a buzzsumo to check out how many shares their recent guest posts had. And so you really try to make sure that it's a good fit for you. And not only that, but that your article provides enough value for them. Because remember, it's not as with anything, when you're partnering up with somebody because that's what you're doing.

You want to provide value not just for yourself, not just me. Thanks for yourself. And that's the end of it, you want to be able to provide value for that specific blogs audience and there are lists of websites that offer these types of guest posting opportunities that you don't really have to search for them. If you actually search for the list, this can really, really help you out. And in the beginning, it's pretty much what you're what you'll be working with because you won't have those opportunities. at hand, you won't have those relationships built.

But over time, what you need to do with guest posting and guest blogging is provide value and create opportunities for other people as well. So for duration ships with bloggers, even smaller ones they knew there are out there even though you don't think of it and offer guest posting on your own blog. I know it sounds a bit counterintuitive. Since you're trying to get links from other people, and then you will be offering your blog or website as a platform for other people to gain links. But as with anything in a partnership, where you want to get value, you should provide value first. Now, when you're talking about actually talking to people, about you doing them writing an article for them, there are a few things you should keep in mind.

Well, number one would be your content should be really, really great. I've seen people talk about how the article foreign guest posts should be better than the one that you would write on your own blog or website. I sort of agree with that. Since you have to Wow, you have to amaze much, much more specific audience and people who who read and see these types of articles pretty much all day So if you're just looking at your own audience, maybe who are people, sort of beginners in the content marketing space, you should look further than that go a bit longer go do add more media, just simply create the content that you would like to read, and try to create really, really, really, really good engagement on on that topic. So you should have great content that that people reading that will see you as as an expert.

So that is the key. And then further down the line. What you can do is once you've managed to secure a guest posting opportunity, obviously you would want to link to your blog or another article. And you can use tools like marketers or tour or other tools that allow you to place a pop up on your website, when people come from a certain from certain location. So let's say you've had a guest blog on on copyblogger. And then once people click on a link saying, see more of what this person has written here, they will end up on your blog, but they will see a pop up.

And hopefully you will do a good job at providing a graphics and a text that says how a copy blogger readers, here's a special opportunity or offer for you. So once you have the guest article in place, once you have the pop up on your website, the work is not really done. You will want to add your website you will want to advertise that you have written a guest post do paid ads shared on social media, do all of the things that you can, so that that article, it doesn't matter if it's on another person's website, that article does well you should really ensure that That article does work because you want to provide traffic for that person, right? Remember, provide value first and you also want to make sure that you will be invited another time to do another guest article. Don't think of it as a one time deal.

Think of it as a long term relationship building exercise. So this was this video all about how to use guest posting and guest blogging as a way to promote your content marketing article. I'll see you in the next video.