Welcome back. In this video I'll talk about how you can use podcasts as a way to promote your content marketing articles. As you've learned along the way, there are numerous methods of getting traffic. And what they have in common, at least most of them is they do rely on creating a relationship with people and providing value up front. And one of the great ways that you can get traffic, create relationships, gain links, and increase your authority is to be featured on podcasts. Now, there are two basic types.

There's the audio podcast, there's the video podcast, and it all depends on the country you're in or the country you're targeting and marketing sort of niche or the area you will be talking about. The there are certain parts where certain areas where people really enjoy video more than audio. Whereas with the US, for example, audio has just blown up and there are people who just do audio podcasts. Getting featured on one of these podcasts isn't that hard, you do still have to have a name created for yourself. You can't just ask to be on a podcast when you don't even have a blog or on authority in your field. And the best way to do that is simply go to iTunes.

Go to Amazon. Search for the people you'd like to work with search for the podcast you're interested in search for the podcasts or authors you are currently listening or following and then look at their connections since you will not have a large chance of getting featured on big podcast. have ways of getting into the smaller ones but which are similar to the one that you really want to get on. So this is like a tiered technique a tiered method, meaning you will want to get on a smaller podcast and use that to live. Use that leverage to get on a bigger one. And finally, when you've done maybe five of them, you can successfully you can go and email the person that you really want to be on on that person's podcast and say, hey, look, I've done these five people have reacted well to them, and they're getting comments, they're getting downloads.

I would like to come on your podcast as well. And once you found these podcasts, the smaller ones in the bigger ones, create a list and sort of try to filter them in terms of what their downloads are, how popular they are, and don't start at the top. Start somewhere in the middle, start at the bottom. You don't have to go straight away from the one and get 2 million downloads per per episode. So if you've done that already, but you need a little bit more of work if you do need a little bit more of a push. Well, the other side is also quite interesting.

And we've talked about this in other videos. It's easy to get on a person's podcasts podcast in terms of what it means for you in terms of work, right? You just have to sort of show up and talk about your expertise and answer questions and promote that as specific podcast episode. But what is equally interesting, interesting is creating your own podcast because then you will start to understand how people operate, you will start to understand what it means to say that you will be online and specific time you'll learn what it means in terms of equipment preparation, and things of that nature and getting a podcast is actually a bit harder, but then simply being a guest on one. But the good thing is that it's getting simpler and simpler to begin to become a podcast creator. Another source for good podcast, podcast ideas and links is the subreddit slash are slash podcast.

You can find links and can find tips and you can promote your podcast here. Obviously you don't want to be spammy and you want to create a relationship or conversation with people first and then hopefully, drop a link there to your own podcast. As we've mentioned before starting a podcast becomes easier and easier as each day goes by and Pat Flynn from Smart Passive Income has a great tutorial series on what it means to create a podcast from scratch. And here's the real deal. He had no idea what a podcast was. He just started out with his own blog and then he moved on to a podcast and now he's got about three star rating writing books.

And so he's such an inspiring and interesting person in the marketing field. He has a series of videos that show you just step by step how to create what the what you need for each each step of of the podcast process. My recommendation is to simply get like a cheap $50 microphone. If you can afford that. You can use the microphone on your phone can use a bluetooth headset from your phone, you can use a pair of earphones with a mic you can use a headphone that connects to your computer pretty much anything that has a mic is good enough to begin with. Then you can get your podcast up and running in a matter of minutes or hours.

Audacity is a program that is free used for audio editing, and then you can simply get a WordPress install somewhere on a cheap domain. And then with a few podcasting plugins, you are ready to go. So you can ask people to be on your podcast, you can talk about what you think is interesting, you can transform your articles into a podcast episodes, all of these things you can do to increase your reputation and your expertise. Hang on back to this podcast directory. Once you have all of all of these put in place. Once you have you have like five episodes of your podcast, you can simply submit it to submit them to these directories and so your podcasts will become a bit more popular.

So there is another way to to go about it, if you want to get featured, try to start your own podcast and then mentioned how you're starting to grow, you're starting to learn and that you're interested in providing value for that specific podcasts, listeners. And what you can also do is not necessarily start with the podcast you're interested in in terms of domain terms of fields. So here, for example, for me, I'm on the content marketing field. But I'm also interested in finance. I'm also interested in music. I'm also interested in YouTube and digital marketing in general.

So I might be also looking at podcasts in other fields, which are sort of related to what I'm interested in, in things that I can talk about. And that would bring me a pleasure to talk about so this was this video all about how to use a podcast as a way to promote your content marketing articles of thanks for watching, and I'll see you in the next video.