Start Your Own Online Antiques and Collectibles Business

Introduction

Introduction To The Course

Preview

Our $9k A Month Profit Plan

The Principles We Teach

Module 1 - Developing Niche Expertise

The Struggle

Becoming The Expert

Unmarked Items

Knowledge Is In The Books

Handling The Items

Knowing More Than Everyone Else

Spotting The Fakes

Learning The Market Price

Develop One Niche At A Time

Taking A Punt

Preview

Conclusion

Module 2 - Places To Buy From

A Note On Provenance

Auction Houses

Auction Houses With Online Catalogues

Auctions Online / Ebay

Car Boot / Yard Sales

Antiques Fairs

Direct From The Public

Module 3 - Preparing For The Auction

Create An Auction Diary

Creating An Auction List

Module 4 - In The Auction Room

Psychology Of The Auction Room

Learn The Room

The Auctioneer - The Boss

The Dealers

The Collectors

Hiding Your Knowledge

Commission Bids / Phone Bids

Know When To Fight Another Day

Preview

Practical Issues

Conclusion

Module 5 - Taking The Treasure Home

Module 6 - Niche Marketplaces

Figuring Out The Best Platforms

Finding Your Clients

Communicating Expertise

Creating Community

Places Not To Sell To

Preview

Summary

Module 7 - Selling Platforms

Selling On Your Own Website

Choosing A Website Platform

Using Third Party Platforms

Third Party Platforms Examples

Listing On Ebay

Preview

Kickstarting Your Sales On Ebay When They Slow Down

Selling Direct To Collectors

Selling At Fairs

Selling In Antiques Centres

Summary

Module 8 - The Listing Process

Identify Your Item

Listing Systems

Listing Template / Word Doc

Writing The Description

Postage Chart

Estimate Postage Costs

Photography Equipment

Photographing The Stock

Communication With Your Client

Follow Up Communication

Updating Inventory / Accounts

Summary

Module 10 - Marketing

Creating Conversations

Building Relationships

Promoting Your Knowledge

Sharing Socially

SEO For Your Website

Testimonials And Reshares

Advertising With Adwords

Preview

Building A Mailing List

Building A Community Of Collectors

Summary

Module 11 - Business Costs

Website

Preview

Postage And Packaging

Advertising

Antiques Fairs / Antiques Centres

Reference Materials

Listing Fees / Transaction Fees

Tax / VAT

Insurance

Financing Your Stock

Deciding Your Stock Levels

Storage Costs

Stock Clearance

Photography Equipment

Choosing An Acountant

Summary

Module 12 - Marketing Plan

Review Your Marketing

Preview

Summary

Creating Conversations

Start Your Own Online Antiques and Collectibles Business Module 10 - Marketing

By: Mark Timberlake

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