All you need to know about linesheets. Video.

How to Sell Your Brand to Fashion Retailers Module 2. Sales materials you need to be prepared for pitching buyers.
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Transcript

Line sheet is a tool a buyer uses to make an order. Line sheets are used in any product related business like fashion, jewelry, electronics, and so on. So what information you should include in line sheets. First of all your logon name and contact information, you should place it on the top of every page. The logo should be called full and clear as an element of your branding. And remember branding is really really important even on such documents as lightships remember, everything is in details.

Also put the information for what season decline sheets are for like spring, summer, fall, winter or resort. Don't forget about the year of course. Then you need to provide a colorful photo of each item. Some brands go really fancy hear others on the contrary, make it super simple and sometimes cheap. I think the best way is to find a golden middle, mix to two photos on a white background with good lighting and use a professional model. If, if your lookbook photos are made on a light on neutral background, you can use them as well.

But please know lifestyle photos, and most importantly, no blurry images. Then you need to provide style name and style numbers names are easy to remember in my opinion, so try to have consistency with your style numbers as well. Most Popular is a mix of letters and numbers for example, w 1722, which means winter 2017 and style number 22. Some designers use all letters like CTN DSH tw, which is actually easy to remember only if it makes sense for you. Because in this example this is like a real style number CTN means cotton t s h t means t shirt and W means white color. Okay then price prices pretty much straightforward.

However you remember you need to indicate the wholesale price and recommended retail price. I will talk more about pricing in a separate session but remember pricing it's very important and you should put prices wholesale and to your projected retail price recommended retail price. And then fabric information here you need to put what fabric and or combination of fabrics you use to produce this item for example 100% cotton or cotton linen 10 sizes as straightforward as well just indicate the sizes that are available for your collection. Whether it's access as M, or M and excel really depends on you. Then the name of the color for example, you can put something beautiful like pastel, coral or sky bloom, whatever you want. Anyway, if the same style is available in a different color, make a separate section for that style as the buyer want to see the photo with the color and you won't always be able to send the swatches.

Then you should put the minimum order per style. Usually if you have four sizes available like access as M L, then the minimum order is for mini one of each size. Some brands request a minimum order of five This means that a buyer should order two pieces of a certain size for example, one excess one s two m one l Then lead times the lead time is the amount of time you need to produce and deliver the order. It really depends on your factory and production process and production capacities. For some brands, it can be four weeks for for others three to four months. The most important thing here is to be realistic.

Sometimes buyers will tell you themselves, when they need your order to be delivered. Sometimes they will ask when you can deliver. So it really depends on the certain in particular store. I should separately mentioned minimum orders as this is very, very important. You have to have two minimums, minimum per style and overall order minimums Here are some examples. five pieces is a minimum order per style, and $1,000 is the minimum overall order How should you define your minimums?

Well, it's all up to your production, again, production company, their requirements for minimum orders and your agreements with them. So it's basically based on your calculated efficiency. Sometimes the factory may have a capacity to produce 20 pieces per order. And that would be an ideal situation because then you may have many small orders at different times, but most of the time, the minimum order would start from 100 or 200 pieces and it means that you either have to find one or two big retailers to make an order and fulfilled the requirements. Were you have to find town small retailers and get your number to start your production that way. So keep in mind and define your manual on a per style and minimum order per one order from the beginning.

There is additional information that you may want to include in the line sheets, your payment terms shipping policy, return policy and cut off dates. However, I recommend discussing that with the buyer separately, especially if you're a beginner as your terms may vary for from each for each store. For some stores, you may provide consignment for some you may request a 50% prepayment. So until you are an established brand, I would recommend discussing this terms through your emails during a personal meeting with a buyer. If based on your production schedule, you have a certain period when the factory has reserved time for your collection to be produced. You have to inform buyers about the last date on which they can place an order.

It's called the cart of date. So basically it's the last date cutoff date the last date when buyers can make orders For your collection, because then you start the production. It really again very much depends on the brand and its specifics. Some brands that I worked with were very flexible with that and gave buyers freedom with the cutoff dates. So this is what basically line sheets look like. This is a horizontal format.

As I mentioned on the top of every page, you need to place your longer season contact information. Then you put a photo of each style and technical information style name, number, style number, color prices and minimum orders. The line sheet should not be fancy. It's a Word document. However, I would keep it clean and consistent. In terms of layout and the size of the photos.

You will find this template In a word format attached to this module, I will also attach it in PDF format and give you the instructions how to download it. One of your homework assignments for this module is to create line sheets for three products minimum. You can use the template that I provided to you or come up with your own, it's really up to you. There is another example of a branded line sheet. This looks fancier and prettier. Basically, you can make line sheets like these in any design program or even in Canva or hire a graphic designer.

This work should not be very expensive. By the way, did you notice a small mistake in this line sheets? Tell me they don't have contact information on the top, then missing the minimum orders and lead times so These are some small mistakes that you can find it here. Another document that you will need if you sell your collection to wholesalers is purchasing order. It's the document when where buyers place their orders for your collection. And when both parties you weren't the store sign the order it becomes an official document.

Sometimes buyers will tell you what items they like in your collection and ask you to send them a purchasing order it means that you have to fill in the order, prepare it and send it for their final approval. I have prepared the template of a branded wholesale purchasing order that I use when I work with retailers. It has customizable fields for logo and contact information. All the mathematical equations have been pre entered for you so you're welcome to download it and use it as well. Sometimes brands try to save money and decide to combine and lookbook and line shifts, and I want to talk a little bit about it. Is this a better way to do things?

In fact, there is no right or wrong answer both ways can work for you. I'm telling you about the accepted standard in the industry, which states that you should have both. And since the main goal of blue book is to give an impression about your collection, it should be very visual information like prices and mineral orders should not distract the buyers attention. Line sheets provide the specific information needed for buyers to make their initial calculations. And this is the way most buyers work. First, they need to see you book then if they're interested enough, they would look for prices and minimum orders.

And then after some negotiations, they will ask about the purchasing order. So my recommendation is to have both. Okay, let's recap. The main function of line sheets is to give all the information that a buyer may need in order to make a decision about your collection. The information should be structured, that's why it's called a sheet. It should be easy to read and provide the needed info, no small phones.

Remember that the main consumer for your line sheets is a buyer, you have to make it really easy and convenient for him or her to get info about your collection. And as a result, good line sheets allow you to sell without you being there. So create your line sheets is if your buyers will never see your line in person. Many brands rely on personal meetings to show their line. But there will always be buyers who didn't see your line or saw it but didn't write an order and need to remember what was great about your line again, When you create line sheets, you should think about a buyer as a main consumer of this document, think about their convenience. So when your line sheets are done correctly, your brand will stay at the front of any buyers mind resulting in sales for you.

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