Okay, you've just completed the prison to paradise exercise. And hopefully now you've got a really clear insight from your ideal clients perspective as to exactly what transformation what change you bring about in their lives or their businesses related to what you do and what you can offer. And so, this is super important because it is now a case of asking yourself the question, How can I demonstrate this big transformation that I offer? Inside my coaching, my consulting, or my service business? How can I demonstrate this big transformation in a small way. And it's this demonstration of your worth of how good you are, and that you can actually deliver these results, that becomes your lead magnet.

So it's not just some willy nilly list of this, that and the other that makes no difference. That has no impact. It's something directly related to the prison to paradise exercise you've just done. This is why it's super important. It has to be something that demonstrates to your ideal prospect of that you can actually move them along that path from prison to Paradise by doing it. So maybe it's a bit of analysis, maybe it's a checklist, maybe it's an outline of the steps, something that actually shows and gives them a reason to believe that you can help them further.

So we go, Wow, this, this guy, or this girls actually helped me. I now feel confident that they can take me the rest of the way. So we're helping them with a problem. In part, we're not helping them with the entire thing. We may show the entire thing, but we don't drill down into the details. So there's there's this element of Okay, wow, I see now.

Your value, I can see what you can do, I see how you can help me. And I now want to have a conversation with you to take that further to take the next step. That's the goal of a really powerful, really strong lead magnet. So just to elaborate on that, I want you to think about the value that you offer inside of the lead magnet. And this is something I came up with called unbalance in the sea. So and it basically means that the more value we deliver, the more likely people are to become a client.

So we very much lead with value. And again, it's all about serving, not selling. This is the whole premise and the whole philosophy behind building sales funnels, that have people queuing up at your door wanting to work with you, because they know you've proven yourself because they know you can help them you've already had them in the lead magnet that you've created. So a lead magnet can take a variety of forms. It can be a PDF checklist, it can be lots and lots of different things. It can be templates.

What's most important isn't what it is, right? It's not the form it takes. It's the fact that it does this and it unbalances the seesaw. And it is linked to your presenter paradise. So it's linked to the big thing that you can help them with. And here are just a few ideas that you could create a lead magnet around, okay, it could be a free course it could be it could be a checklist or a PDF or a guide.

Could be a series of videos. So the what of the lead magnet is almost irrelevant, right? It really is. What's super important and what you must ensure is that it is that step or a part of the steps in your presenter paradise. That's what will make this lead magnet powerful. That's what will make this lead magnet irresistible.