So what does a sales funnel look like? We're going to go through that in just a second. But before we do, I want to share two quick things with you. The first is that as a coach, a consultant, or a professional service provider, it's likely that you will need some form of contact with a prospect in order to convert them into becoming a paying client. And the funnel I'm about to share with you effectively helps and is geared towards that very outcome of getting somebody onto a call. And the second thing is that in essence, what we're looking to do here is to take people who are ice cold and have never heard of you or your brand before and warm these people up to becoming flaming hot, leads that know like and trust and are ready to do business with you.

That's the goal of our funnel. Okay. So in terms of how it looks, what we want to do is we want To lead with value, remember, serve, don't sell. And in leading with value, what we're looking to achieve here is to demonstrate our worth to demonstrate the fact that we can actually help you with your problem by doing that, by helping with that problem that your ideal prospect is struggling with the thing that really keeps them awake at night. And the thing that they worry about, they feel scared about or anxious over. This is what we're going to address inside of the first part of the funnel, which is the lead magnet.

And we're going to go into all of these things in more detail in subsequent classes. But effectively, we create value, real value that makes a difference to your ideal prospects. We use that value to capture their details in exchange for an email address. Okay, and we do that on what's called an opt in page. We create a landing page specifically to catch up prospects email address in exchange for the value the lead magnet. Okay, and the reason really quickly the reason we use a landing page and we don't just put this stuff onto a page on on your normal website is that your normal website has all kinds of menus and fancy things going on that distract.

So a landing page is helpful in that it has one for one purpose and one purpose only. Everything is geared towards getting that person to put their email address in and get the lead magnet in return, nothing else, no distractions. So that's why they work the way that they do. So that's why it's definitely worth creating the opt in page specifically for the lead magnet. Once we've got the details. The next part of the funnel is to nurture those folk into booking a sales call and we do With email, so we've just caught their email address.

And we're now able to take time to build relationship to build the know like and trust factors, and to really warm up this potential client. And all the while pointing them towards your big goal, whether it's get on a sales call, whether it's to sell a product or an ecourse, or whatever that thing is for you, as a coach and a consultant, usually it's to get them onto a sales call, right? And so that's, that's the way that we guide them inside of the funnel. This is the process that I'm going to show you how to build out during this course.