Okay, so once you've got your, your landing pages created, and you've got your lead magnet ready to rock and roll, the next and final phase is to create your email nurture sequence. And I'm going to show you exactly how to do that right now. Basically, once you've got the person's email address, you're able then to utilize email to build relationship. And that's the key goal. You'll hear it said that their money's in the list, you must build your list, you must build the list. And it's not actually the list that you're looking to build.

Because the list in and of itself is worthless. A list of a million people who don't know you don't like you don't trust you is worthless, and list of 100 people who love everything, what you do, they're really on fire for what you can offer and are ready and primed to become a client of yours is much more valuable than the list of a million disengaged, disinterested people. And the reason for that is not in the list itself. It's in the relationship that you have with that list. So our goal in the nurture sequence is to effectively create this relationship and this emotional connection with your prospects. So what does this sequence look like?

This is an example of a welcome sequence that you can use in your business straightaway using this framework to nurture potential prospects towards booking a session with you. And this consists of six emails. Email one is basically thanking them for their interest and delivering your lead magnet to them. And then an email to we uncover really address what some of the major objections could be to then utilizing your paid services. And this is really a case of busting a myth. So if you think back to the intro video for this very class, then I spoke to you about something around people thinking marketing is one thing.

But actually that isn't, isn't true. And that busted a myth. And that you may have falsely held belief about what marketing is all about. And that transformation in your mind that light bulb, that aha is the thing that pushes you forward in terms of creating the emotional connection and becoming more likely to convert into a client. hope that makes sense. So what you're doing instead of instead of remember, instead of waving your product at them, you're allowing them to to come up The path for themselves.

It's like a self discovery, right? So instead of you going, Hey, yeah, this is great, this is great. You bust this myth, and they kind of go Ah, right, right. And so they see the world in an entirely different way, because of what you've said in email number two. And that is powerful because you're not the person dragging this, this prospect along the funnel and saying, hey, buy this, hey, buy this anymore. You're actually serving them by making a transformation happen, just like you did with the lead magnet, making that transformation happen for real with the content of this email.

So Wow, yeah, I never thought of it like that. And my how this person is, is so well equipped to help me to take the next phase. That's the goal of the objections email. Next, we give some social proof, okay, so we may paint a picture of what life would be like at the end of the process. So again, Thinking back to the prison to paradise. We may tell a story of Jackie, and Jackie was in such misery because of x, y and Zed.

We're talking about prison now. Then Jackie discovered my service. And now Jackie is living this paradise dream of x, y and Zed. we're describing paradise. Okay, so the stuff that you did in the prison to paradise exercise, or project, that's what we're using in this email. So So now Jackie's life looks like this.

And it's amazing, and it's amazing. And then we have some words from Jackie that say, hey, Wow, I can't believe the difference this has made in my life. I wish I'd have done it sooner. And so we're delivering social proof into the mix, to our prospects so that they, not only are we demonstrating that they can help, we've proven that we can help by showing them proof by showing what life will be like after they've used our service. And then once we've done that, we basically offer help So email four is all about asking them if we can help them in any areas that they're still stuck on. So have we missed some of the big things that they might be thinking about as questions or as potential objections around becoming and booking a strategy session?

What's holding them back? So we asked them, what's holding you back? Why haven't you booked a strategy session? How can I help you with your biggest challenge right now related to what I'm doing? And we asked them that question in the email. And then email five is effectively where we have a strong call to action.

And our call to action here is going to be Hey, look, you've consumed a lead magnet, you've done this, you've got that you've done this. If this is all part of a bigger picture, this is all part of my big coaching program or my consulting services or whatever it is for you. Let's jump on a call. Let's talk about how I can really transform your business how I can really deliver x for you. And how this can make a difference. And for those that have gone through the process, for those that have had the aha moments, it will resonate.

And they will kind of go Yeah. Do you know what? I'm ready, I'm going to get on a call with this guy or with this girl, bang, let's do it. So this is where you basically call them out and say, Hey, get on a call, let's have a chat, that kind of strong call to action. And then the final email comes a little while after the call to action email. And this is where we haven't they haven't booked a call at this point.

So we just try and reengage them. And we just literally will say something really simple. You know, are you still interested in x? And x being the outcome, the transformation that you can deliver? Are you still interested in growing your business with digital marketing? Are you still interested in getting more leads and sales with marketing automation, whatever The thing is, are you still interested?

And it's a simple one liner that asks them that question. And you'd be surprised how many people just kind of come back at you at that phase. And of course, all of these emails are delivered inside of what's called an email service provider. And that is software that effectively delivers this sequence in a timed on a time schedule. So if I sign up today, I'll get email one immediately. And then it'll wait a day, and then it'll send me email to it'll wait another day, send me email three, you define the time delays by the way.

So if for you, it makes sense to send one after the other, maybe six hours apart, or 12 hours apart, or whatever that delay time is. You can make that happen inside of an email service provider software. So you basically set a delay, deliver an email, have a delay, deliver the next email and you create An automated campaign inside of your email service provider that delivers these emails. And this framework really is a solid starting point for creating a structured approach to nurturing your leads