Creating the Landing Pages

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Transcript

Okay, you've completed your prison to paradise exercise, you've got a lead magnet, or you've got an idea of what that lead magnet might be, or will be. The next thing is to begin creating the pages inside of the funnel. And if we look at the assets that we require, we've got the lead magnet itself, of course. And then we've got the actual pages that we send traffic to inside of the funnel, and these landing pages. There are so many different ways that we can create landing pages I'm going to show you how you can create them super quick with a tool I use called lead pages. And there are a plethora of options when it comes to creating your landing pages.

If you've got a WordPress website, you can use a plugin called thrive architect. You can use a plugin called elemental these are all really low, low cost to entry products that you can utilize I think thrive architect is about $67 for a single site license. And then there are dedicated landing page software providers out there of which lead pages is one. And I use with my clients and in my businesses, I've used lead pages, I've used Click Funnels, I've used a lesser known software called convert tree, all with really great effect and I'll be honest with you, right? There is no ideal solution for you. So I'm not going to sit stand here and say, Hey, you need to get lead pages you need to get x.

The reality is you get what is appropriate and relevant to your business right now. So if you're on WordPress and you've got a really low budget and you're doing all this on a shoestring just get the free Elementor plugin or just you know stretch and get the $67 thrive architect plugin that will suffice that will work beautifully for The purpose of implementing a high converting sales funnel in your business. If you have bigger ambitions, you've maybe you're doing a bit of turnover already. You've got the budget to accommodate $29 a month or $49 a month or whatever the costs of the specific software is that you're looking at, then it can be helpful to have a dedicated landing page builder, simply because you can draw upon a lot of the pre built templates and page layouts that they already have. Now granted, thrive architect has an awesome array of layouts and templates are really solid option for you.

So really, ultimately, what we're looking to do is we're looking to create as fast as possible and as efficiently as possible, the pages inside of the funnel. So the opt in pages for the lead magnets. And initially in this outline that we're talking about, we Got an opt in page for the lead magnet. And then we've got a book a consultation page. So two landing pages there to create this, the essence of this funnel for coaches and consultants. Now, when you, when you get familiar and unhappy with all of this, of course, we can layer and level this funnel up for you.

And the way that we would do that is we would not only have an opt in page, but we would bounce that opt in to a thank you page with a video on it. of you there say you, they're saying, hey, thanks so much for requesting the download. It's gonna be with you shortly. Blah, blah, blah, blah, blah. And what that does is it gives the contact another point of exposure to you, they see you, they look you in the eye, they're able to get a real feel for who you are and what you're all about. And that whole thing that we've been speaking about all along, developing this relationship and this knowing that you can help them because Doing it all the way through every phase of the funnel.

So that's really how we take the funnel to level two. But for now we're focusing specifically on opt in getting them on a strategy call and closing that gap with email nurture. So they're the things that we're focusing on here. But in terms of the landing pages, getting these getting these two built for this specific funnel, let me show you just how easy that is with a tool such as lead pages. So in lead pages, you've got a whole swathe of templates that you can utilize for your business from getting somebody to opt in. And you know, even they've even got consultation type templates.

So we could look at this. And we could take this template and just basically fill in the blanks plug into this, an image of you change the colors, and it really is so simple just for you to to amend an edit all of these details and that becomes your strategy session page. Your consultation page. So let me show you how easy that is. So if we click use this template inside the drag and drop editor, we can literally click every element here and alter it. We can replace that with with text or with our logo.

We can change the images we can change the the text, maybe we're not tax prep, maybe we are and I don't know financial consultation. Okay, so you see how easy is I've just clicked in there change the text we can, we can alter absolutely everything on the page. So it really is just a case of clicking and messing about and playing with the various elements to to make this Your own, okay, so you may spend a bit of time playing around and fiddling and moving stuff about and stuff like that. But effectively, you've got the essence of a well designed a really nicely structured landing page that you can just mess about with change the details and publish. It really is that simple. So if I just go back to the templates and we can look at specific like lead magnet type templates that lead that lead pages have.

So here we go, look, this is a cheat sheet. Again, you can just use the template overtype it with your details. This is just placeholder text in here, and away we go. Whether you use lead pages, whether you use thrive architect doesn't matter, or any of the others out there, it really doesn't matter which one you use. So this is an example of one of my opt in pages. For a checklist, and it's a free implementation checklist to allow coaches and consultants to get more leads and sales.

And if we think back to the presenter paradise, this is effectively, it's effectively an outline of the steps that I use inside of my coaching program to get people to more leads and sales. So the prison is that they don't understand how to establish themselves as an authority, how to create a connection with potential audience how to create a funnel, that will convert people onto a sales call, and then how to take that sales call and convert those people into paying clients. And so this is a checklist that outlines the framework if you like my presenter paradise framework. And so this is the opt in page for that and it's a simple page with a an opportunity for them to put their name and email address in to get the checklist when it comes to booking a call. This is an example of a strategy session page.

So this is my strategy session page, which basically has a little video on there that gets them excited and interested to spend some time with me. Again, it's another point of exposure. I'll show you real quick. I'm really excited that you're thinking about booking a strategy session in the strategy session. Okay, so as well as the video, we've got a little simple step by step process of what happens, they schedule they get ready for the call, we have a chat, and they make it it makes a difference in their business. So a really simple focus on outline in some of the ways I can help a repeat of the video.

And then we've got some social proof. This is a guy that I work with. We grew his business phenomenally in about four months. He, his business grew by 250%. And we were both dancing around on the call when we when we uncovered those results, which was amazing, but this basically proved As well as me showing and what what you what you can do and you want that same element of social proof in your strategy session call. And then when it comes to booking the strategy session itself, I have software called calendly.

There are tons of scheduling software's out there calendly acuity, one acuity, schedule ones, so many of them. Essentially what they do is they allow people to book block to book time in your calendar, without you having to to and fro, backwards and forwards with I can't do that day I can do that time but not that time and all of that, all of that headache. effectively. This allows you them to book directly on your calendar, you tell the calendar, which slots are available, and it will make them available for you automatically. Another testimonial and then bouncing back to book a strategy session. Okay, so that's the strategy session, consultation call.

Whatever it is for your business, that's an example of that page. And you can see now you can create that in LeadPages. You can create it in any landing page builder. But effectively, you need to create the opt in page and you need to create the strategy page the call, book or call page with you there. Very basic elements that you'll need inside of your funnel.

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