Now let's see how we can destroy these objections. And we will use that with spacing and leading. The basically, technique is a technique that you should use to deal with objections. So it's really important here, you never argue with the customer, or you will break rapport. You beat them, and then you lead them. So we'll explain in a few seconds, what pacing and leading means, but you should always respect the vision of the word of your customer.

You can inspire them to see the world differently. And you should always respect them. So basically, it's when you say, I understand, I can see why you think that I know it is I agree, and so on. You want to show the customer that you understand them. And you can use one of the four sentences to start with. So when a customer gives you an objection, you just repeated the objection with one of the four sentences above.

So he's an example Understand, you think that our prices are high. I agree that it's a big investment. I can see what you think that is a big investment. So this is the first step here. You start by basing, then what do you do? Most people will be tempted to use a but for example, I understand you think our prices are high, but never do that.

It will cancel everything that is before the birth. So it will cancel pacing. If you say, You are really nice, but they only see you at the friend. You don't really remember the first part of the sentence, don't you? That's why you should use the word end. So you can then lead the customer away from the objection.

Let's illustrate that and understand that you sink our profit, our prices are high, and it may seem expensive now, but the return on investment will be worth it. So don't use the word directly. After that you have paste the sentence but you can use a button later in the sentence to guide the customer. away from his objection like I did in the example. So, I understand that you think our prices are high This is spacing and then I use the end and it may and it may seem expensive and then I use a but in this case I can use it because it will only cancel and it may seem expensive, okay because the birds will cancel what is just before that but the return on investment will be worth it. Okay.

So you can use a but if it's not directly after the pacing, but you should have a sentence that base the customer and then you say and and then you continue the the arguments and you try to move away from the objections, okay. You can also use use bullets later in the sentence is something that you can use but not directly. After that. just paste that