Now asking for the email this is this is probably the thing that most people find most difficult when it comes to your email marketing is how do you ask for the email? How do you say to someone, give me your email and I will give you something in exchange. Now, we're just going to look at the hard sell, and the soft sell. And help us to understand how we might want to do things when it comes to asking permission that permission based marketing we mentioned earlier, asking for permission to market to someone. Let's look at the heart. So let's look at how this works.

Let's just say we've got someone back to our website. We've got some great tips. And they hit the website, you've probably had this experience. You've hit the website, you found a result in Google search, you've hit the website and you're not there two seconds and this happens. someone puts a newsletter. Sign up pucks slap, bang right in front of your face.

You've just annoyed the person. This is hard sell email marketing. I've even had the experience where that's not enough. You get messages like this get rich quick get my millionaire in 24 minutes training course for just $15,000 extreme claims made to get someone to sign up to my email marketing list. People are turned off by this people are aware of this. I strongly recommend you don't use these types of over stressed claims.

We can also have a campaign sign up that pops up as soon as you get there that just says this about please sign up. I am desperate members of transaction we're not begging for the email we're saying that you can have more resorts you can have my content you can have this stuff. I'm going to give you for free you can have access to My discount club, you can have access to my special offers. But I need your email. So we don't want to appear desperate. And obviously, we've got the sign up now so I can sell you stuff.

When we present the transaction, if it's about what we can sell them, people just going to be turned off, they're just gonna walk away. So we don't want to be communicating this message when we're asking for people to sign up. And we don't want to be blocking access to our interest content. And I see so many people do this and it is a real real mistake. We'll talk about when to put a pop up or when to sign up on your page. When it's too early in the process.

They're just on attention, and they've just come to your interest. And then you're asking for desire before you've had time to develop that interest. That's a marketing mistake. So if we look at the soft sell now the soft sell soft way of getting someone to sign up to your email Address. Let's think about when to squeeze how to squeeze when to pop up, we have to also explain the transaction. So when do we want to squeeze?

We have to understand what a squeeze pages. So a squeeze page is a page where someone lands and there's a specific action they have to take to get something of value from you. So when do we want to squeeze we want to squeeze at the end of the interest section of ADA. So attention interests when they're at the end when the end of an article and the end of the video we want to point them to a place where they squeeze to give us the email address and when to pop up. So if you've got pop ups on your website, I'm so against I don't even use them in my marketing at this current point. Where do you put the pop up?

If you're going to do it, do it right at the end. So as they scroll down, that's when the pop up comes We also have to make sure that we explain the transaction we're very clear about what they're going to get and what we get. So we get the email that's we're very clear about that. And they get the resource discount or whatever it is we're offering. And why is that so important because a lot of people will try and get people's email address and trick them onto the list. We want to be really clear about the transaction.

We don't want buyer's remorse. We want people marking it as spam. We don't want people having issues with our list.