So let's have a look at building your list. We're going to look at two ways to build lists. We're going to look at longtail list building, and we're going to look at short tail list building. So what I mean by long tail and short tail, we're going to look at Long Tail marketing. And we're going to look at short term marketing. Now, long tail marketing is what we would do with the ad marketing funnel.

We're going to put content out there, we're going to be magnetizing people, we're going to be finding search engines where we can place content so that when someone is looking for you and your product, they can find you now notice what I said when they're looking for short term marketing tends to be broadcast marketing. That's more like TV marketing, where you're watching something and something totally irrelevant to you comes on and they given you a marketing message. Now it can work, but the problem of short term marketing is you have to break to enough people to get a really small percentage to take action, you can do AdWords, you can do lots of different things. But you often need a big budget so that corporations and large companies tend to engage in that type of marketing. But the advantage of longtail marketing is that we have people that are specifically looking for your knowledge, your expertise, your products, your services.

So if we can position ourselves in search, then we can bring them down our Ada marketing funnel. So Long tap marketing, we put the content out there and it's automated. It works. The search engines work for us, we get them working for a short term marketing is a lot of activity. So an example of short term marketing is posting on Twitter five times a day or posting on Facebook, which are not search engines. Although they have search engine functionality, they're not used search engine by the vast majority of people.

People search for something to go to Google. They don't think searching Facebook and Facebook is seeking to change that. Google already well ahead on that. So they're gonna, they're gonna struggle short term marketing can work. But we're going to concentrate on long term marketing and long tail list building. So, let's have a look at some longtail sources, places where we might bring people to our email marketing list from so blogs and our website this is typically again, notice these are all search engine based locations that people are going to find.

So people go into search, you can use a search engine and they're gonna find you by a blog or a website with some useful information or some articles. That's going to be a longtail source, you're going to get people coming to your blogs and your website from those sources. Because if you blog well and you create good content on your website, Google index that and if someone is searching for that they will I'm also got YouTube. So if we create video content, YouTube is a great place. Again, it's a search engine so we can put content in there. And then prompt people to come to our website I showed you earlier and pick up something for free in exchange for email address, another place, longtail sources, Kindle books, podcasts, basically any search engine, we can put out free content, we can put out free information, free resource and people are searching is a place where we can bring people back if you remember ADA, these are all interest locations.

We can put interesting content on this and then lead people back to our newsletter signup by giving them something else of higher value. So let's have a look at short tail sources. So we've got Twitter and Facebook. They tend to be short tail sources of stuff where you have to just keep broadcasting, like we talked about earlier, the two types of marketing, you have to keep broadcasting, you have to keep sharing, engaging and posting on a regular basis, hoping that people will come back to your content so we can use those. So short term marketing isn't wrong. It's not as valuable when you're trying to persuade someone to buy rather than allowing the people or helping the people actually looking behind you.

Never short term source is forums and communities. These are places you can go in if you want to build up your email list and go and help people talk to people and advise people and you have to be careful how you use forums and communities because some of them don't like you going in there fishing for potential clients. They have to respect that. But what I found is if you just go in and just help people, they will track you back. They will figure out where you are, you might be allowed to just put your website in your signature. They will track you back if you have enough value to them.

Got Facebook ads and Google ads and Twitter ads, LinkedIn ads, and everyone these days is trying to sell you ads. And my advice on this is build up the organic side of your business build up the long tail source side of your business. Because you can spend a lot of money and get nowhere fast with ads. So you can use Facebook to grow an email marketing list. And that's a legitimate strategy. And a lot of people will use that very successfully, they tend to be for higher value products.

So if you're selling products, for 500, and services, 500 600 700, maybe 1000 pounds $1,000 then these start to really work. If your product is low cost, then the cost per acquisition, you're really gonna struggle with it. So our recommendation is build up the long tail side of things. Get yourself in all those nice search engines where people are looking for you. And then when that is working, you can consider maybe boosting your presence with something like Facebook ads, or Google ads. That would be our recommendation.