Joseph, Kyle and Victor were discussing the viability of their marketing solution for a new product. Kyle suggested they use the cost benefit analysis to assess whether they're approaching the market in the correct way. Victor provided them with a few points of discussion about the financial cost of the new strategy. Whilst Joseph pointed out the benefits. Together, they analyzed the wants and needs of the clientele and analyzed whether the product will fit the market and how much it will cost them to implement the marketing strategy. Kyle was happy that he suggested the technique because it helps the group band together to analyze the marketing solution and pick the best one available to them.