Animated Instagram Stories are a great way to tell your story, show off your product and attract leads. They are better than static stories because you can show more information in an engaging way. So people one swipe away so quickly, you can include the information in such a way that it follows the timeline, or show the information all at once and leave the call to action for people to follow. depending of the niche you're in structure of your story is important because you want to show the information your followers care about, but structured in a way for them to stay engaged for as long as possible. In the next video, we're going to explore different niches and how you can create your design to fit the niche you're in perfectly. I'll see you in the next video.