Welcome back. Let's talk desire. In this element of the script of the sales script, you need to create desire in your prospect to have what you offer. There is a copywriting concept called future pacing. In other words, you're helping the prospect see how much life would be better after they've consumed your product, how their problems would disappear, what results they would have achieved. I think future pacing originally came from NLP But anyhow, copywriters do use this technique a lot.

Now, listen, you create desire, by hitting your prospect to imagine pleasing pictures in their mind. Of course, they must be related to the product to the offer, and to the problem they're trying to solve, right. So you create Desire by giving your prospect to imagine pleasing pictures in their mind. Now, let me give you a few sentences that you will use in your project guide. Please imagine for a second what it would be to do for example, or have somebody highly desirable, right? Or please think of it for a moment.

How would you feel? What would you do? etc. These are the questions that that stirred the mind to think right. Please picture yourself having or doing something. Now let's take a look at a few real life examples.

Let's stop right here. I have some questions for you. Please imagine for a second what it would be to possess all these in demand marketing skills. How would that change your business? The information you're about to learn has the potential power to double, triple, or even quadruple your business, how would that affect your lifestyle? You don't have to invest 10s of thousands of dollars in marketing education, and spent years learning it the hard way.

I've already done that. And I want to teach you the best of what I know when we talk marketing. In other words, I did the heavy lifting for you. In fact, why do you want to have a successful business in the first place? Let me tell you about myself. For me.

I can describe it with only one word, freedom. I want to have location freedom, financial freedom and time freedom. If that's something you want, then increasing your marketing influence. Building your marketing funnels and automating the processes is what will give you that freedom. See how he did it call another short example. Just for a second, I want you to imagine what it would be to have the skill of writing amazing awesome First deals in propositions.

This very skill may skyrocket your sales by two by five, or even 10 times. Even if you have the best product in the world. If you don't know how to offer it to your prospects, it won't be successful. You need to have copywriting skills to make it happen. Needless to say, open up your project guide and give it a try. Thank you for watching out appreciate if you leave me an honest review and I'll see you in the next video.