Lesson 10: Show Your Face

Marketing Yourself as an Artist or Designer Marketing Yourself as an Artist or Designer
2 minutes
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Number 10 is to show your face. This is my number 10 tip because people might love your artwork and designs but they also want to know who they're following this kind of goes back to the same point of going live is that they want to really connect with you as a person and they follow your brand and love your artwork because of your personality because they feel some kind of connection to you. So especially on Instagram and Facebook, make sure that you show your face once every, I would say six to nine posts. So your feed should otherwise look like a gallery or, or a portfolio it should have a professionalism to it. But you still want to say hey, I'm I'm blind. I'm a real person over here.

And this is who I am and this is my work. You know, and I'm not saying like never post a you know something about your dog but maybe do it. You know if you're on Instagram, do it in your stories. And if you're on Facebook, you know you can do it once a day. A blue moon, but people are gonna stop following you if you're just constantly sharing photos of your dog or your lunch because they don't actually know you, they're following you for a reason. They want to see your artwork and your designs.

So you know your presentation, the way you're presenting yourself on social media should be professional. It should look like a gallery or like a portfolio. But you want to include some personal themes, which is why going live and showing your face is really important. So, like I said, you want to show your face on video too. You should be talking to your fans. Whether it's on ID stories or Instagram, TV or YouTube or Facebook Live, whatever it is, your fans should feel like they are your friends.

I don't know if you're into radio. I always listened to morning shows when I used to work in an office and I felt like I knew those people. I listened to them. I felt like they were my friends. They you know had topics that they talked about, but they also insensitive their personalities into the show and you should be doing the same thing for your brand. People should be like they're your friends and they still want to be social on social media and just try not to forget that that is still social media, but you should be utilizing it to direct back to something on your website.

It should be a way to sell your work without being too salesy.

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