You're probably thinking, holy hell, what platform Am I supposed to be on? There are so many literally there's Instagram, there's Pinterest, there's Facebook groups, YouTube, there's Twitter, Facebook, live, Instagram Live, there's igtv. Now, Tumblr, all kinds of different platforms. It's just completely overwhelming. You're probably thinking, seriously WTF. This is so stupid.

And there's no possible way I can keep up with all of these. So my recommendation is to choose 123 different platforms to focus on. You should focus on platforms that you naturally gravitate to. But I also recommend focusing on platforms that have a search function. And here's why SEO is your friend. When you create a piece of content for an A search based platform, then that piece of content can be found over and over and over again.

Whereas if your platforms such as Instagram or Facebook, they're more focused on the newsfeed. So literally your content is going through the newsfeed and it shows up for like, you know, maybe 30 minutes to an hour based on how much people are scrolling through the newsfeed and then it's pretty much gone. You know, no one's searching for it on Facebook or Instagram.