Number six, research your keywords and hashtags. And I touched on this a little bit earlier. But I do want to reiterate that there is no point in devoting an entire day to your marketing content, if it's not well researched, if you were working for our company, and you're going to design something for them, you're gonna research trends and research, you know, competitors and all of that stuff before you, you know, try to put a product out into the world, right? So it shouldn't be any different with your own content. So you definitely want to research on Google on YouTube. on Pinterest, see what people are pinning what they're posting what they're reading what they're searching for.

And a great way to do that is to install keywords everywhere. So you can install keywords everywhere and it will show up in the side of Google and it will show you all of the keywords that will show you the search volume, how often it's being searched for and then if you scroll all the way down to the Bottom of Google, you can see some other suggestions from Google. That's another great way to like find ideas. So research your keywords and hashtags, and just ensure that your audience is actually interested in whatever it is you're talking about. Because so and so this is a great also way to engage your SEO. So SEO stands for search engine optimization.

And I love search platforms like I was saying earlier because you create the content once but it continues to be found over and over and over again. So it's, it's being found it's being viewed and then it's of more value to you because you did the work one time but people are still searching for example, however you found this video, how to market yourself as an artist, that's something that people are searching for in YouTube and in Google and I figured that out before I put any spent any time on making this video. And so you know, people are gonna be searching that for you know, hopefully today And hopefully for the next few years, it'll continue to show up in search. So searchable platforms include Google. Obviously, YouTube, YouTube is owned by Google. So think about the powers connecting there.

Pinterest is also a searchable platform. People think of it sometimes as being social media, but it's not really that social when you think about it. When was the last time you know you really talk to people or follow people on Pinterest for their personality? Generally on Pinterest, you're trying to research something whether it's fashion or a DIY idea or something for your wedding, anything like that. Interior Design Ideas, that's what you're searching for on Pinterest. So if you're in that niche, Pinterest is a great one and you can link everything back to your own website or your own blog post.

So Pinterest is great for that. I GTV is also more searchable than this. Okay, so platforms like Twitter, Facebook and Instagram function more by the feed constantly updating, and they're definitely great platforms. So so so so many millions of people are on, especially Facebook and Instagram. But you have to post way more content to be seen on these platforms, you have to be daily posting content, and I do think it's worth it. Instagram is definitely very competitive.

And it's very difficult to be seen on Instagram. It's probably my favorite platform. But it is also the most frustrating because I'm not being found in search as much as I would want to be. I feel like my I get more bang for my buck on platforms like Pinterest, and YouTube and even Google. I'm writing a blog post, for example, that shows up in Google. But you do have to put a lot more effort into Instagram, but it is really fun.

And as long as you're scheduling your stuff ahead of time, it shouldn't be taking up too much time.