We don't take any action without having a visual image of it first. We don't do anything without seeing it. Many of us jumped right to, let me tell you. Let me tell you what I have. Let me tell you what you need and here's what you need to do, and they skip over that place you have to go first to open up their heart and connect and engage with them.

The story was my secret weapon. It was a reason I got booked. And still to this day, it's the reason I'm able to make an impact. And that's where the Story Crafting Course came from. It came from years of going inside my process and coming up with a formula, with a template that was easy for anybody to step into.

The Story Crafting Course is so exciting to me because on several different levels, you are learning the techniques, the principles, the formulas, you're learning all the pieces in how to write a good story that you can go take and use anywhere. Each lesson is broken up into a story, and then the lesson behind that story, and then your homework.

I'll feed you everything you need. I give you the questions. I prompt you to pull out that story that's going to connect and engage with your customer. What's their story? Because you're not going to end the course with a bunch of knowledge in your lap. You're going to end the course with three finished stories already ready to go. You're about my story, your brand story, and your customer story. And they are not just any three stories. They are what I believe are the three critical foundational stories that all of you should be telling to master the art of connection and engagement.