Now that we have some new friends on LinkedIn, it is time for us to create some content. Okay, as I stated earlier, I'm all about demonstrating your expertise. And the reason why people do struggle with social media is because they're not creating content. And that's why I help small business owners or when it comes to developing your personal brand, you have to have, you have to create content in order for you to do content marketing on these social media platforms. So create your content and think of social media as a distribution channels for people to understand who you are, whether it's personally or professionally. Now, as you know, video is definitely the way to go.

So if you're able to do video, do video, but I also believe you have to play to your strengths. So if you have a face for radio, start a podcast if you're a great writer, create a blog. You can do that blog on LinkedIn publishing. medium or maybe you can have your own website. Don't be afraid to share those links or even repurpose that content on the LinkedIn publishing platform. Okay?

Also, if you're able to add the visual elements with that is also great we are especially with Instagram, we are driven by visuals. So if there's pictures or if you're able to create quotes, and I'll even go to say appropriate means you can post that on LinkedIn, think of inspirational motivational business quotes, you have to know who your audience is, and things that you like they like and is still appropriate. Okay. So it's all about creating content in this section, it's time to level up