Headline Summary II

Level Up With LinkedIn Creating an All Star Profile
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Transcript

Alright, so we're going to start part two of the summary section, I'm going to be going back and forth through editing and this this section right here, because it's easy to read. Now, first thing people always ask me, Michelle, how do you get the specialized bullet points in the summary section, and what I do is I use Microsoft Word or Google Docs. Okay? So I type my summary and Microsoft Word, and then I copy and paste it into the summary section. So if you click on the pencil, scroll down to the summary section. You can copy and paste it here.

Okay, I'm gonna get back to that, but go ahead and open up Google Docs or Microsoft Word if you need to. Now, as a state summary, the summary should be the summary section should be a summary of your work experience, just like the headline, what is the first thing that you want people to know about you or that you want to promote about yourself? Okay, my thing is I love connection, the power connection and the fact that I have a podcast. So my summary section, as I say, since 2005, excuse me, since 2015, I have released over 200 episodes of the networking woman show podcast, interviewing the world's most successful thought leaders influencers on life and business strategies. And then I have a list of some of my popular guests. So you know, immediately I have my show.

I've been doing it for at least three years, I have 200 episodes that showing consistency. You know, the messaging of my show, and some common guests that I would like to think that you have come across these names or these people be four. Okay, so what do you want to stand out in your summary section? Is it the fact that you're a dynamic salesperson, you can manage a book of business of over 100,000 a million Dollar portfolio. Have you? Are you a recruiter and you've worked with companies such as Twitter, Google, IBM, at&t, what are those highlights those accomplishments, those success success rates that you have received?

You want to capture that here in the summary section. Okay. I go on further. Ask yourself this, what? What do I do or what I do? Okay?

I work with professionals and entrepreneurs on content and social media marketing strategies that develop their personal brand. very concise. Once in its boom, think about your elevator pitch. If you're stuck in an elevator with someone for 30 seconds. How quickly can you get that out? Okay.

Who I work with? I work with professionals are Socrates And entrepreneurs looking to create effective content and social media strategies to develop their personal brand consistent messaging. Okay, who is your target audience, from your target audience? When someone's reading that, can they say, hey, this fits me under ideal clients. You want to streamline streamline that and make sure that your messaging is uniform. How do I do it or how I do it?

Coaching one on one private or group coaching, speaking keynote workshop, fireside chat q&a for the corporate and nonprofit organizations, okay. So if someone's reading, oh, I'm corporate, I work for IBM. I'm gonna I'm an event organizer for my Corporation. Okay. Speaking topics. So this is going for me this is going a little bit further, okay.

Because there's a lot of speakers But how do I know she's a good fit? Well, these are my topics. Okay? As featured in these are my media appearances, this is just the popular ones are what I consider a popular and how to find me the contact information. Now, I believe this is very, very important A lot of times people ask me should I pay for a premium LinkedIn account? And I say no, because when you're paying for that premium account, which is like 79 bucks a month, you're really praying paying to direct message people.

And at the end of the day, all you need is their contact information. And if you do a thorough search, more than likely their contact information will be in the summary section are the contact info right? that we talked about earlier, okay. So just make sure you either put that on your profile If you want to be contacted, or you're looking for that information, I'm going to be honest recruiters do not put their contact information on there. Okay? So if you're looking for a job, it's going to be very slim if a recruiter has any contact information on their profile.

So once again, I typed all of that in Microsoft, a copy and paste it over. I put it in the summary section. Okay. Also, you can add media. I strongly encourage you want to think of the media as evidence as social proof. Right.

So I have a free PDF. I have some presentations, I have some videos here. This is just some of the work that I've done over the years. You can upload original documents, or links to SlideShare or YouTube and then you'll save it So make sure your summary showcases your best work in the most concise way possible. And there's a uniform messaging across the board. That way someone knows exactly what you do and if you are the right person for them.

That concludes the summary section.

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