Analytics

Level Up With LinkedIn Creating Content
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Transcript

Now we're going to discuss LinkedIn analytics. I really like how LinkedIn has made this very easy for people just on a personal use, we're only focusing on personal profiles. So if you're on the homepage, if you look on your left hand side, you should see who's viewed your profile and the views of your posts for that week. So first, I'm going to click on your post. Okay, so once you do that, it's going to take you through everything you posted. It's like your personal feed.

And for each post, it's going to show how many people have seen it. And I think that's the best part versus going to a dashboard. Okay. Here you can see this article with ink magazine. 99 views but only two likes. That's pretty low.

Okay, scroll down. And if you have a video, which is what I'm trying to get to, okay, this is pretty good. A video I did three weeks ago. I have 175 views. But 11 likes, so I've done better. But it's right there for you.

So if you're an influencer and LinkedIn influencer, you're trying to build that. It's just easy to scroll down, get those numbers, create your, your kit, and or figure out okay, what do I need to do more of what articles do people like? What type of videos do they like? What type of content Do I need to create on the platform, I think that's what I like most about how easy the analytics are. The same thing for articles, although I haven't posted her article in quite some time, okay. And then you also have the option to see all your activity which is everything that you've liked, okay.

I'm going to go back to home, say who's viewed your profile. So if you check out the dashboard, it's going to give you the number of people for each week and for the month, okay? So for the month or within the past 90 days. Have 263 views, and unless we know the percentage if it's gone up or down within the past week, so it's very simple. Okay? Now, a lot of people do go here and they always want to know, like, who saw my profile?

Or why are they anonymous? Why can I see their profile. So if you go to your settings, this is why it's so important. And it says how others see your LinkedIn activity. Okay? And this is how you want to appear.

Your name and headline are private profile. If you go on private mode, this is what it looks like. So that means that person on the other end has selected private mode, our private profile characteristics, and that's why you're not able to see their picture or their information. Okay. So that's why privacy and privacy settings is very, very important and I always like to start there. But I know that always stumps people, when they do get to this page or the screen.

So that's it for your analytics

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