As we discussed, the purpose of the value emails is not to sell, but to provide value built trust in show your expertise. It's to make people know like and trust you therefore, these are very important pieces of your marketing funnel, more specifically the back end of your marketing funnel. These emails are about providing valuable information that you lead need. In my case, with the free videos, I don't provide the value in the email itself, but in the video, so I need to make my prospects click the link to watch the video. If you don't want to do videos, you can provide a downloadable PDF or if you don't want to do that as well. You can write the valuable content straight in the email.

For example, in video number three, a teach people talk to long term success strategies for online instructors. my subscribers didn't tell me that they wanted to learn about these strategies. But since we are building businesses, it's important to think long term. And I'm sure that sounds tempting something they want to know about. In combination with copywriting skills. Here's what happens.

Are you ready to learn the top two strategies that will allow you to become a successful online instructor generating consistent monthly income? If you've answered yes, then you must watch every minute from video number three from beginning to the end, because I will show you my best business growth strategies. Then I tell them about the self limiting beliefs we'll be talking about as well. Number one, I don't have an email list number two, I'm camera shy. Number three. I'm afraid that people are not going to like my accent.

That's a funny one because maybe it applies to me Number four, I don't have money for ads. Number five, I'm not a technical savvy in number six, I don't have a social ROI. By the way, let's stop for a second here. I have a question for you. See, this is let's let's do some interaction here. How do they come up with these self limiting beliefs?

This is what I call them self limiting beliefs. But these are basically objections people people have. I'm waiting for your answer. Did you say I was monitoring the responses I got from my first email from my welcome email, and I'm hitting the most common fears. If that's your answer, excellent job. You're following precisely my point here.

These are the most common objections people have not to buy my program. If I answer these objections, I increase the chance of closing The sale I want to let you know that there isn't a successful online instructor who hasn't used them talking about the strategies and isn't using them right now in this very moment. As you can see, I'm building curiosity here as well. I also have an image of myself drinking coffee. I believe this helps with the click through rate, people are used to clicking on images. As promised video number three is here.

Click the image to watch it now strong call to action. By the way, I just took the image from the video itself. Another important purpose these value email serve is educational. You are educating your prospects. At the very front of your marketing funnel, your lead magnet is about giving what your prospects want. But in your email sequence.

This is what I call the back end of your marketing follow up teach them what they need what they need to know you educate them about problems they might have never thought of before. Again, give them what they want. Teach them what they need to know. In many cases, they don't know what they need to know. Because they are beginners you are the expert in your job will be to educate them. As to the email itself, I've got a few recommendations for you.

Number one, use short paragraphs because they're easier to read. Number two, don't use the default width of the email. I use 400 pixels width. Again, for the same reason, it's just easier to read. Number three bullet points in numbered lists are great because they have been proven to increase readership. Number four, depending on the length of your email you should display your link you should put your link in there, ideally three times.

Okay, let's recap. Number one, the purpose of a valid email is to provide value to educate your leads and to show your expertise. Number two, let's zoom out a little bit and think about the whole funnel. give them what they want. This is happening in the front end of the funnel, and teach them what they need. This is happening at the back end of the funnel or your email sequence.

Number three, include the link at least three times if possible. Number four, make your emails easy to read by using short paragraphs and 400 pixels week for your email. Thank you for watching and stay purposeful