Example Value-Based Video #1

Marketing Psychology Masterclass The Psychology Of Your Marketing Funnel
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Transcript

Hi there, would you like to get the most out of the content you produce in terms of revenue? Would you like to turn your knowledge and experience into income streams? Well, if you've answered yes, then completing this free video training might be one of the best decisions you've made this year. Well, that was that was quite a promise, wasn't it? Hi, my name is Vadim Morocco, and I'm an online teaching business developer. I help people turn their knowledge and experience into online courses that bring reading.

I'm also the creator of step by step through your first 1000 students premium program. If you want to generate income online, you need to start what I call an online teaching business because this is the most profitable way to monetize your content to utilize your content. And the best part, it integrates perfectly with your blog and ebooks. On the other hand, if you don't start an online teaching business, your content efforts might go in vain. You wouldn't be able to generate the sustainable income you want and you deserve. You wouldn't be able to get the return on your investment.

And in this case, the investment might be your time. We all know that creating content is not one of the easiest things in the world. You would continue selling ad space to translate google. That means that these ads will continue making your blog or website look ugly. They would decrease your conversion but most importantly, these ads are a total disrespect for your readers. Because Come to think of it, these readers came to your website because of you because of your content in your personality.

It didn't come because because of the ads, right? And, in fact, let's be honest, what what is the message you're conveying? When you have ads all over the place? You know, I don't need you on my website, go to another one. So I can make money. Somebody, you know, this is a total disrespect.

And I want to share that with you. Because I'm not, I'm not your guru. In fact, I'm a lot like you. I've tried a lot of things and we're gonna be talking about that when I when I share my story with you. Let's see who will benefit the most out of this free training. And let me share my screen with you so you can see the presentation.

There are three groups of people who will benefit the most out of this free training. Number one beginner or intermediate bloggers who would like to monetize their blocks, maybe you have a blog, but you haven't made any money out of it. Or you have implemented some monetization strategies. But you're not quite satisfied with the results. Number two nonfiction ebook authors looking to generate additional income streams. Maybe you are currently making sales, but you want to go to the next level and expand your business.

Number three, complete beginners in the online business world. You don't have a blog, you haven't written an E book. You've never made even $1 online. You know nothing about marketing in online business, but you have the willingness and desire to start a part time online business. These are the three groups I believe will benefit the most out of this free training. I want to share with you how I started and if you listen to my story attentively, you will find out exactly why these three groups If people aren't the best fit, I currently teach well over 35,000 students on four platforms for education, I have generated well over 50,000 US dollars.

And that number is growing really fast. And I have received over 2000 positive reviews. Of course, all of these numbers I've mentioned, are changing pretty fast when you consider that adding 500 to 1000 students per month. And the reason why I share that information with you is because you need to know that everything I will teach you here in this training comes from experience. It has been tried and tested many, many times. So forget about dry theories.

I know what works and what doesn't. And I'm going to share that with you. A few years ago, I came up with the idea that they wanted to start an online business but I didn't know exactly what type of business or how to do it. I started looking at what other peoples were doing. I noticed a common characteristic. They all had websites, they had blogs.

I said, Alright, that's easy. I was really into leadership back then. And I decided to start my first book on leadership. I started writing blog posts. And it was extremely difficult for me. For one thing, I'm not a native English speaker.

In second, my habit of writing was not developed. Despite all that, I wrote many articles. And I read a lot of SEO materials because they wanted to run these articles high on Google search, so I can get some traffic. I knew traffic was a big deal. After trying for a few months, I literally gave up trying to rank high on Google, because I didn't see any results. I put in a lot of work, but there was no return on investment.

In my case, I invested primarily my time. I kept educating myself, really wanted to learn how to make money with my blog. I remember the so called gurus who are recommending selling ad space on my blog or selling affiliate products. I got excited because they said it was going to be easy. I set up a Google Adsense account and added some ads on my leadership blog with the hopes that my visitors is few as they were would click these ads. And I would make a few cents here and there.

Well, it didn't make any money because it didn't have enough visitors on my blog. So it shifted my focus entirely on bringing traffic to my blog. After all, I had a monetization strategy set in place. I kept reading and reading and I saw people were writing posts on Reddit, and they were channeling the traffic to their blog posts, so to speak. I wrote a few articles and guess what it worked. I remember I brought around 2000 people 2000 visitors to my blog.

I thought I was going to make some good cash. But when I opened my Google Adsense account that was shocked So two Euro in 90 euro cents, I was completely disappointed. I felt as if I lost a lot of time, energy and resources for two Euro in 90 euro cents. I said to myself, you got to be kidding me that that's not possible. I sent 2000 people. I mean, how many people do I have to bring to my blog monthly, so I can make $2,000 per month, I continue to looking for ways to drive traffic to my website, and I saw some people were using online platforms for education to drive traffic to their websites, they were creating and publishing online courses.

I liked the idea because I've been always into learning in education in general. So I thought, why not? Then I created my first online course, the topic was self leadership. It wasn't really easy because I didn't quite know what I was doing. But eventually I completed it and launched it on Udemy Stack was $47. In a few days after I launched my course, I made my first sale, the student paid the full price $47 I was staring in the monitor and I couldn't believe.

A few days later, I got another sale. But this time, my course was on a discount in another one in another one. The feeling was great because I finally saw a return on my investment. I quickly forgot about traffic, Google AdSense and affiliate products. And I focused my attention entirely on online courses. I have a bachelor's degree in marketing and I decided to create a second course on marketing fundamentals.

My income kept rising. I added my courses on Skillshare. That's another platform for education. That was a smart move, because I created another income stream. It didn't take long and I realize this was an opportunity. I started seeing the whole picture.

I was looking Just thinking about publishing one course and hoping that it will make my first million, I was looking at the forest, not just the trees. And then I came up with the big idea. I saw a business model that had great potential. And it was flexible, flexible, because I didn't have to quit my job. I didn't have to spend money on ads. I didn't have to have a website.

Even though I had a blog. I didn't have to have an email list, because these platforms for education have tons of traffic, and my initial investment was really low. In fact, I recorded myself leadership course with the mic on my Samsung Galaxy S four. And it was not until my second course when I was able to invest in a USB microphone, high quality USB microphone. I started setting income goals and back then my rent was $250 per month, if you wonder I have from Bulgaria and this amount might seem quite low. for renting an apartment, but this is how it is in my country.

And my first goal was to make $250 per month so I can pay my rent. I reached that goal fairly easy. I was super happy. Then they said $500 per month I achieved it, then $1,000 per month, but here's the thing. I didn't just say I wanted to make $1,000 No, I wanted $1,000 per month. Every month, I'm talking about consistent results.

Cash Flow, I started making 1000 bucks per month. And I said what would happen if I go higher? I mean, my online teaching business is kind of part time, but it kept growing and growing exponentially. I was creating content during the weekend. I set a goal $2,000 in $3,000. And right now I'm making 3000 to $5,000 per month, consistently in during the time I've been involved in a building During my online teaching business, I communicated with virtually thousands of people from all walks of life.

Obviously, the majority of these people were students asking questions related to the topic of the course they were enrolled in. However, I also got work proposals, business proposals, are the instructors asking me to create a course with them, and so on. But it also got questions from many would be entrepreneurs who would like to share their passion with the world, but who have also realized that just writing blog posts is not enough. And one of the questions I got the most was something like this. One where I really want to create a course I have the knowledge I'm willing to learn. I'm motivated, but the problem is, I don't know where to start.

I don't know where to start. When I heard that. It reminded me of myself in my beginning when I was looking for a job To start generating income, it really reminded me of my trial and errors in my frustrations. And for that reason, I created a lecture where I explained exactly where to start. And if you have a blog or written an E book, you already have a topic to teach. But please watch this lecture, because I will give you another valuable marketing perspective.

Honestly, I would really pay a lot of money to hear that information when I got started. So if I were you, I'd be listening very attentively. Alright, let's hear the lecture. Now. The very first thing you should do if you want to start an online teaching business is choosing a topic for your first online course. And this will be the topic of this lecture.

I personally believe that over 80% of the income generated by online instructors come from four mega niches Before I present them, I want to make sure we are on the same page when we talk about niches. So what is a niche? a niche is simply another word for a specific market. If you want to get a bit more philosophical niches or needs, it is not a secret that we people have needs that we are eager to satisfy. Our market consists of niches, for example, weight loss is a market, but the sub niche of the weight loss market would be weight loss only for men, or weight loss only for women. We could even go one step further weight loss for women after pregnancy, or weight loss for men after 45.

These are niches but you should know that online instructors use these words a niche in the market interchangeably. So weight loss is a big niche that consists of many small niches or sub niches. Let's get even more specific here. A market or niche is a specific group of people who have common characteristics such as needs, problems, desires and fears. A general rule when creating a digital product, and in our case, an online course for your online teaching business is to be specific. We talk marketing here, and in marketing specificity is called in reverence.

The reason for that is because when you are specific who your target audience is, you're better able to communicate an appeal precisely to the right people. I often say marketing is communication. So my advice is to be specific when picking up a topic to teach. Don't create an online course with a name weight loss, you need to get more specific, you need to narrow your niche down. And I know this sounds counterintuitive, because if you choose a bigger niche, you'd reach more people. And make more money.

But this is not the case. In fact, this is one of the biggest problems marketers and online instructors face. how narrow should we niche be. But just for a second, I want you to imagine a woman after pregnancy. She is browsing online courses on Udemy. She sees two courses.

The first one is saying weight loss. And the second one is saying 10 tips for losing 30 pounds after pregnancy in three weeks, guaranteed. My question is, which course Do you think she's most likely to enroll? Tell me please. I'm listening. Did you say the second course.

Great job. We're already making progress. And I'm not being sarcastic here. A huge percentage of the online instructors don't know about this concept, the concept of specificity and I believe it's costing them money. But let's move on. What topic Should I teach?

That's a nice question isn't it says you have a clear understanding of specificity. Now it is time to ask you to consider two things. The first thing is, I strongly encourage you to choose a topic that you are knowledgeable about, or and this is the second thing to choose a topic you're interested in. You have a burning desire to learn. Why is this important? Well, your interest in your passion about the topic you will teach will show through your content in your students will notice that you will be talking into CSE quiz students love that it engages them.

There is nothing worse than a sluggish instructor who is not interested and passionate about the topic they're teaching. It's not a secret that emotions are contagious. Emotions are contagious. So if you want to get your students excited, be excited yourself. I'm not talking about being fake or overly excited. Just okay.

Exactly as I'm doing right now, can you sense that? Can you sense my passion for online teaching? I honestly believe that I am blessed. Because in this age, I found my life purpose. And when I asked myself the question, what would they do if money was not an object? The answer for me is simple.

I'll be doing the same thing. I'll be helping other people through teaching. have ever thought about this question. Give it a try, but you should know it's quite challenging. It will take some time to remove the frame and let your mind think free but you will be amazed you might even learn something about yourself. But anyway, let's get back to the topic.

We've come to the top four main issues number one, marketing and business. Number two, personal development, number three web development in design. Number four, fitness and health. Instead of delving into these mega niches and explaining what topics could be taught, as prepared PDF documents that I strongly recommend to download, you will find them below this video. The first document is 50 plus ideas on what to teach. And the second one is a to validation cheat sheet.

Now I want to share one of my biggest discoveries as an online instructor. And this really changed the way I was looking at online teaching businesses. And if you are starting out, this is the perfect time to learn my discovery. One of the biggest problems would be entrepreneur face is that they associate online teaching with traditional school or university teaching. And this is a huge mistake because these two have very little in common. I can be talking about differences for hours, but I will focus on the important parts.

This might shock you, but this is the reality. You don't have to be an expert in order to teach online and generate residual income. You don't have to be an expert in order to teach online education. Generate residual income. In fact, in many cases, it would be even better not to be an expert because of the curse of knowledge. Imagine for example, you go to a billionaire, and you ask him how to make $1,000.

Believe me, he would have hard time answering the question. Here is why you don't have to be an expert. You know that you need to teach a topic that is specific and not general. That gives you a huge advantage. Let me give you an example. You create an online course in the main benefit of your course is that it teaches people how to grow their Twitter accounts, the followers of their Twitter accounts, you've got a working strategy, you tested it and it works great.

Your students are happy because they are getting results as well. You receive tons of positive reviews great. And here is the important part. Nobody will come and ask you if you are a marketing in Business export. Nobody cares about that. Your students care about the specific strategy you teach.

Because Come to think of it, you teach social media marketing, which is a sub niche of marketing in business magazine. And even more specifically, you don't just teach social media marketing, but you teach Twitter, social media marketing, not Facebook, not Pinterest, not Instagram. Please remember this, you will need to be one, only one step ahead of me in teach me how to solve my problem or get the result I want. And then you're the expert for me. I don't care if you don't have a PhD or master's degree or bachelor's degree. This is the reality.

So by narrowing down your niche to the point where you can comfortably teach one or a few simple techniques that work, you will be able to create a profitable online course. This is hugely important and amazing To repeat it again. By narrowing down your niche to the point where you can comfortably teach a few simple techniques that work, you will be able to create a profitable online course. I hope this example gave you a new way to look at the level of expertise you need to have in order to feel comfortable and confident to teach online. Now, I would ask you to do something with that information, I would ask you to apply it. Number one, brainstorm topics to teach, come up with at least five topics.

Number two, validate these topics and you will quickly see which ones have higher earning potential. narrow your topics down to a point that you can comfortably teach one or two techniques that work for you. I highly recommend your first course be no longer than one hour, because the purpose of your first course is not to make your first million but to create ameliorates you with the process and help you build a small student base. Of course, you will make some cash along the way. Now, if you have a blog, chances are you've already chosen a niche. Your action item would be to think about a topic for a course by applying the information I share with you.

Narrow down your topic to the point that you can comfortably teach one or two simple techniques that work. Focus on this part. And you will be on your way to monetize your blog while building a sustainable online teaching business. nonfiction ebook authors, this might be really easy to do for you, because you're accustomed to writing and thinking in terms of chapters, and you can easily categorize different pieces of knowledge. I know that because I'm an E book author myself, but we'll talk about that another time. For now come up with the five topics What your first core should be about invalidate them.

And keep these ideas close because in the next video, I'm going to teach you the secrets of creating an online course a supreme quality. Now, let's recap what you've learned. Number one, a market or niche is a specific group of people who have common characteristics, such as needs, problems, desires and fears. Number two, specificity is of a paramount importance when you choose a topic for a course. Number three, teach a topic that you are knowledgeable about or interested in, your interest will show through your content. Number four, the top four mega niches are marketing in business, personal development, web development in design, fitness and health.

Number five, only teaching has very little in common with traditional teaching in the classroom. Number six, you don't have to be an actor. Export in order to teach online in generate residual income number seven, you need to be one only one step ahead of your target audience in you're eligible to teach number eight, and this is my favorite, narrow your topic down to the point, you can comfortably teach a concept technique strategy that works and you will be able to create a profitable online course. Now, I really want to thank you for watching this whole video. I know it was a good amount of information to absorb. But I believe you found it valuable because this is the starting point for anyone who would like to build a profitable online teaching business.

Below this video, you will see comments. That's a great opportunity for you to ask questions. I'll be the one answering your questions. If you don't have questions, you can share the topic you would like to teach. Many people are doing exactly that is you can see below and you We're excited, we are building a great supporting community here. As you've noticed from the first email you've received from me, I always asked this question, what is the number one fear you're experiencing?

When you think about establishing an online teaching business? In other words, what's holding you back? And the number one response I got is this, I am afraid that people will not like my content. In other words, the majority of people doubt the quality of the content they would create. And that's why they don't even start creating an online course. This is a huge source of limiting belief.

And no, I had it. Maybe you have it too. For that reason. In the next video, I'm going to teach you how to create online courses of extremely high quality. This won't sound humble, but considering the fact that I've received over 2000 positive reviews and I have created several best selling online courses. I do have value All information to teach you.

In fact, I want to make a bold promise here. If you study the video you will receive from me in a couple of days, you will join the top 10% of online instructors who are able to produce high quality courses that have a chance to become bestsellers. As usual, I'll send you an email with a link to video number two. So your job is to make sure these videos don't go in your junk or spam folder. One more time. Thank you for watching.

If you have any questions or comments, write them below this video. My name is Wally Mariko and remember, stay purposeful.

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